Product Marketing Manager

About the Role

As Product Marketing Manager, you will play a critical role in shaping how we bring Uncountable’s solutions to market. You will own positioning, messaging, product launches, and competitive insights, translating deep product understanding into compelling narratives for our customers.

You’ll work cross-functionally with Sales, RevOps, Customer Success, and Engineering to tell the story of how Uncountable delivers value to R&D organizations. This is a high-impact role with direct influence on go-to-market strategy and customer adoption.

Key Responsibilities

• Craft compelling messaging and positioning for Uncountable’s core platform and product modules (e.g., LIMS, ELN, Analytics, Reporting, PLM, AI/ML, etc.), tailored to R&D leaders and technical buyers;
• Support demand and lead generation efforts by helping strategize and create content and messaging for campaigns, webinars, and events;
• Lead strategy and support execution of net new lead generation programs, as well as lifecycle and database marketing (e.g., re-engagement campaigns, nurturing campaigns, win-back, upsell, etc.);
• Lead product launches and spotlights, including planning, enablement, and external rollout across web, email, sales decks, and more;
• Support go-to-market (GTM) strategy for product launches, including internal enablement, external rollouts, messaging updates, and cross-channel coordination;
• Build and maintain customer personas and use case maps, gaining a deep understanding of customer goals, pain points, and buying journeys across various industries;
• Develop sales and customer-facing content, such as battlecards, one-pagers, product briefs, and solution narratives;
• Drive competitive intelligence and win/loss analysis to inform positioning and product strategy;
• Partner with Sales and Revenue teams to train and enable reps on product value propositions, use cases, differentiation, and discovery questions;
• Create product-focused assets, including solution briefs, datasheets, product videos, sales decks, demo scripts, comparison charts, and more.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3- 6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology
• Proven ability to position technical products for business outcomes.
• Experience working with (or marketing to) R&D, manufacturing, or industrial audiences is a plus;
• Proven ability to strategize and execute on product marketing efforts;
• Experience building and executing lead generation campaigns;
• Experience with content creation (e.g., blogs, website copy, one-pagers, presentations, etc.);
• Excellent storytelling, writing, and presentation skills;
• Comfort with ambiguity and a startup mindset-you’re excited to build from 0 to 1;
• Strong project management skills with attention to detail and deadlines.

Preferred Experience/Qualifications

• Marketing/Sales Platform experience: HubSpot, Outreach.io Salesforce CRM, SEMRush
• Google Analytics
• Experience with graphic design & video editing tools is a plus
• Passion for science, chemistry, and/or artificial intelligence
• An aptitude for statistics, mathematics

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