Product Marketing Manager - Lifecycle Growth Lead

About the role

As our Product Marketing Manager for Member Lifestyle, you’ll design and own the full end-to-end member journey - from the very first interaction through long-term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium.

You’ll partner closely with Product, Growth, and Design to create high-trust experiences that meaningfully improve activation, engagement, and retention.

This is unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety-smooth, setting the standard for the category.

What You’ll Do

Lifecycle and retention

• Own all email and lifecycle flows for new members, active members, and re-engagement
• Treat email as a long-term system that compounds over time
• Continuously test, prune, and evolve flows based on cohort performance

Conversion and clarity

• Own core landing pages and high-intent sub-pages
• Partner with Growth to experiment on positioning, structure, and messaging
• Ruthlessly remove confusion and cognitive load

Product and in-app messaging

• Define how Superpower explains itself inside the product
• Shape onboarding, education, nudges, and monetization moments
• Ensure in-app messaging is clear, human, and benefit-led

Customer voice

• Synthesize member behavior, objections, and feedback into clear recommendations
• Act as a translator between customer psychology and product decisions

What Good Looks Like

• Email as a compounding system
• Every member flow has a clear hypothesis
• Performance is tracked by lifecycle stage, intent, and behavior
• Weak emails are removed without sentimentality
• Winning patterns are reused and scaled
• Clear, differentiated messaging
• Can explain Superpower in one sentence, five sentences, or a full page
• Messaging is benefit-led, not feature-led
• Understands narrative sequencing across a journey, not just single screens
• Tight cross-functional collaboration
• Part of the Growth team but can work directly with Product & design
• Comfortable shipping imperfect v1s and polishing what proves itself
• Taste and judgment
• Has a strong bar for copy and UX
• Can say “this isn’t good enough” and explain why

Who You Are

• High-velocity execution - work with urgency, and iterate rapidly to drive progress
• Ownership mentality - you take responsibility for outcomes and see initiatives through from idea to launch
• Obsessive about details - you spot member friction before anyone else does
• Fascinated by customer psychology - you design for how people behave
• Background in marketing, UX, or design; PM experience is a plus but not required
• High IQ, even higher EQ - you read both systems and people with precision
• A sharp communicator and storyteller whose copy elevates the entire product
• Comfortable with ambiguity, cross-functional chaos, and building 0>1
• Bonus: founder or early-stage startup experience

Company Philosophies

• We are all here to genuinely do our life’s best work
• Insanely high talent bar, never settling.
• We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first
• We aim to set the gold standard for team health culture on the planet - live the ethos!

Investors

• Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)
• 8VC (leading health and bio investor)
• Evan Moore (Founder of Doordash; Partner at Khosla Ventures)
• Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)
• Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
• Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
• Cameron & Tyler Winklevoss
• Susa Ventures (tier 1 healthcare VC)
• Bond Capital (General Partner Jay Simons ' early-stage fund within Bond)
• Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
• Influencers
• Shaan Puri (angel and podcast host of my first million)
• Brooke Monke (50 million followers across socials)
• Logan Paul
• Steve Aoki
• Justin Mares (founder of Truemed)
• Giannis Antetokounmpo
• Kylian Mbappé

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.