Product MKTG III - AMZ26777.5

About the role

Employer: Amazon Advertising LLC

Position

Location: New York, NY

Multiple Positions Available

Design and execute comprehensive lifecycle marketing strategies across B2B (dealer acquisition, activation, retention) and B2C (customer purchase journey) segments. Build automated, behavior-triggered omnichannel journeys that drive measurable improvements in customer lifetime value (LTV), dealer activation rates, and transaction velocity.

Lead marketing automation platform strategy including implementation, optimization, and vendor management. Develop segmentation frameworks that translate behavioral signals into personalized, revenue-driving communications. Establish governance frameworks for campaign deployment, QA processes, and ownership across Marketing, BD, and Sales Ops.

Lead A/B testing roadmap to continuously improve open rates, click-through rates, conversion rates, and revenue per email. Partner with Analytics and BI teams to build attribution models that quantify each channel's impact on pipeline velocity and revenue influenced.

Up to 20% domestic travel required.

(40 hours / week, 8:00am-5:00pm, Salary Range $157100 - $212600)

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Basic Qualifications

Bachelors degree or foreign equivalent in Computer Science, Business Administration, Marketing, or a related field and 2 years of experience in the job offered or a related occupation.

Must have 2 years of experience in the following

• Lifecycle marketing strategy
• Marketing automation platforms
• Segmentation & personalization
• Omnichannel journey orchestration
• Marketing analytics & attribution

Pay and benefits

The base pay range for this position in New York City is USD $157100 - $212600 (yr). Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, or other benefits, dependent on the position offered. Applicants should apply via Amazon's internal or external careers site.

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Preferred Qualifications

• All applicants must meet all the above listed requirements.
• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.