Program Manager, Vehicle Website

About the role

Program Manager, Vehicle Website | Tesla (Engineering & Information Technology)

Location: Hawthorne, California | Req ID: 275321 | Job Type: Full-time

What to Expect

As the Program Manager, Vehicle Website, you will sit at the intersection of product, content, and design — with a unique inside view on new vehicle development and a direct hand in shaping how Tesla's vehicles are presented to the world. You will support the global vehicle website roadmap, coordinate cross-functional efforts across programs, sales, content, studio, and engineering teams, and use data to continuously drive improvements in design, content, and digital experience. Your work will directly influence website performance, accuracy, and effectiveness on a global scale.

What You'll Do

• Support and continuously evolve the global vehicle website roadmap — accounting for new launches, design refreshes, market entries, running changes, cross-functional resource constraints and development timing
• Define and prioritize global web updates end-to-end, from intake through execution and post-launch review, ensuring alignment across global stakeholders
• Align regional sales teams’ website inputs to ensure consistency in branding, messaging, and experience
• Serve as the central coordination point for vehicle product and media launch events — managing stakeholder alignment across programs, sales, content, studio, and regional teams to ensure readiness and accuracy at every launch milestone
• Establish and maintain a robust analytics framework to track website performance metrics — including engagement, conversion, traffic, and content effectiveness — and translate findings into clear, actionable improvement initiatives
• Coordinate with content creation teams on physical properties requirements and delivery timelines to support world-class photo and video production
• Review and present website direction, performance, and effectiveness with vehicle program, design, sales, and IT executives on a quarterly basis

What You'll Bring

• Bachelor's Degree in Computer Science, Information Technology, Business Administration, Marketing, or a related field, or equivalent experience
• +3 years in project management, with at least 2 years focused on website development, content management, or digital product management
• Hands-on experience managing website projects in a hardware company. Startup experience is ideal, as it demonstrates agility in fast-paced, resource-constrained environments
• Proven track record in guiding cross-functional teams through website change requests, deployments, and global implementations
• Strong understanding of website creation and management processes, version control, and deployment pipelines
• Excellent communication and stakeholder management skills, with experience presenting to executives (e.g., design reviews and progress updates)
• Problem-solving mindset, with a focus on business impacts (e.g., how website changes affect user experience, sales, or brand perception in a hardware context)

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program
• Earned Wage Access: Real-time pay access paid daily, subject to eligibility and schedule (applicable for below Sr. Managers levels)

Expected Compensation$83,600 - $153,900/annual salary + cash and stock awards + benefitsPay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.