Public Relations Intern - Winter/Spring 2027

About the role

At Genworth and CareScout, we're on a mission to simplify and dignify the aging experience.

The truth is, most of us will help a parent, spouse, family member, friend, or neighbor navigate aging and care at some point in our lives. We've been there ourselves. That's why we're building better ways to help people find, fund, and understand aging care, all while being supported every step of the way.

We're a team of curious problem-solvers, compassionate listeners, and people who care about making a difference. We value diverse perspectives and are committed to fostering an inclusive culture where every team member feels respected, supported, and empowered to bring their authentic self.

Our four values guide our strategy, our decisions, and our interactions

• Make it human. We care about the people that make up our customers, colleagues, and communities.
• Make it about others. We do what is best for our customers and collaborate to drive progress.
• Make it happen. We work with intention toward a common purpose and forge ways forward together.
• Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.
• If you're looking to build a meaningful career while helping transform the aging experience for millions of families, we'd love to hear from you.

• POSITION TITLE
• Public Relations Intern - Winter 2027
• POSITION LOCATION

This position is hybrid in Richmond, VA, in-office Tuesday, Wednesday, and Thursday and remote Monday and Friday. Strong candidates may be considered for a remote internship.

Your Role

• This paid internship is designed for aspiring public relations professionals who want hands-on experience in earned media and strategic communications.
• You'll help identify media opportunities, support reporter outreach, develop communications materials, monitor industry trends, and contribute to campaigns that raise awareness of critical issues facing older adults and their families.
• The ideal candidate is a strong communicator who is curious, proactive, and eager to learn how effective media relations can shape public understanding, influence conversations, and drive meaningful impact.

What You Will Be Doing

• Building and maintaining media lists using tools like Muck Rack, or similar platforms
• Conducting media outreach and supporting efforts to secure interviews, coverage opportunities, and thought leadership placements
• Monitoring news and industry trends to identify timely media opportunities
• Supporting the development of campaigns that promote awareness of long-term care challenges and solutions
• Helping coordinate media interviews and support day-to-day media relations activities
• Tracking, measuring, and analyzing earned media coverage and campaign performance

What you bring

• Currently pursuing or recently completed a bachelor's or master's degree in communications, public relations, marketing, journalism, or a related field
• Strong written and verbal communication skills
• Familiarity with media or influencer trends (prior experience with earned or social media is a plus!)
• Organized, adaptable and eager to contribute in a team environment
• Prior internship experience is a plus