Referral Marketing & Events Specialist

Location: Greensboro, NC

Practices: Greensboro Oral Surgery | Piedmont Oral Surgery | Carolina Surgical Arts

Location Requirement

Candidates must reside within 30 miles of Greensboro, NC.

• Build Relationships.
• Create Connections.
• Drive Practice Growth.

• Are you a people person who thrives on building relationships, connecting with professionals, and creating opportunities for business growth?
• We are looking for an energetic, creative, and relationship-driven Marketing & Referral Relations Specialist to represent three established oral surgery practices in the Greensboro, NC area.
• This is an exciting opportunity for someone who enjoys getting out into the community, building meaningful professional partnerships, coordinating events, and making a direct impact on business growth.

This is not your typical behind-the-desk marketing position! You will spend much of your time in the field, visiting dental offices, strengthening referral relationships, networking with local professionals, and representing our practices throughout the community.

Working closely with our oral surgeons and regional leadership, you will play an important role in expanding our referral network, increasing brand awareness, and supporting the continued growth of all three practices.

What You'll Do

Build & Strengthen Referral Relationships

• Serve as the primary marketing and referral relations representative for all three practices.
• Visit local dental offices regularly to build relationships, strengthen existing partnerships, and develop new referral opportunities.
• Act as a trusted point of contact for referring providers, ensuring strong communication and positive relationships.
• Identify opportunities to expand our referral network and increase practice visibility.
• Partner with surgeons and practice leadership to develop outreach strategies that support continued growth.

Plan Events & Engage the Community

• Coordinate and execute continuing education (CE) events, dental study clubs, referral appreciation events, and networking opportunities.
• Develop relationships with dental representatives, vendors, and local community partners.
• Represent our practices at professional events, industry gatherings, and community functions.
• Manage event planning, promotions, logistics, and follow-up to ensure successful engagement.

Bring Our Marketing Initiatives to Life

• Develop and execute creative local marketing initiatives to increase brand awareness and strengthen referral partnerships.
• Design engaging marketing materials, presentations, referral resources, and digital content using Canva and Adobe Creative Suite.
• Support social media initiatives, new surgeon introductions, and local promotional campaigns.
• Collaborate with marketing partners on website updates, SEO initiatives, CRM activities, and coordinated campaigns.
• Ensure consistent, professional branding across all three practices.

Track Results & Identify Growth Opportunities

• Monitor referral activity, outreach efforts, and marketing initiatives to identify trends and opportunities.
• Maintain accurate records of office visits, referral contacts, events, and relationship-building activities.
• Provide monthly updates highlighting referral engagement, marketing performance, and growth opportunities.
• Collaborate with surgeons and regional leadership to support new providers, services, and practice expansion.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 2-5 years of professional experience in marketing, public relations, communications, business development, or a related field.
• Strong interpersonal skills with a natural ability to build relationships and connect with professionals.
• Excellent written and verbal communication skills, including confidence with presentations and networking.
• Experience coordinating events, marketing campaigns, or professional outreach initiatives.
• Strong organizational skills with the ability to independently manage multiple projects and priorities.
• Proficiency in Microsoft Office and Canva, with working knowledge of Adobe Creative Suite, including Illustrator and Photoshop.
• Familiarity with social media platforms, digital marketing, and basic SEO principles.
• Comfortable conducting in-person office visits and representing the organization at professional events.
• Must reside within 30 miles of Greensboro, NC, with the ability to travel regularly throughout the local area and occasionally overnight.
• Knowledge of HIPAA and patient privacy requirements, or willingness to complete required training.

Preferred Qualifications

• Experience in healthcare, dental, medical, or professional services marketing.
• Background in referral development, account management, territory management, or relationship-based business development.
• Experience organizing continuing education programs, professional networking events, or community outreach initiatives.
• Familiarity with CRM platforms, referral tracking systems, or marketing analytics.

You'll Love This Role If You

• Are naturally outgoing and enjoy meeting new people.
• Feel confident walking into a new office, introducing yourself, and starting conversations.
• Love building relationships and turning new connections into long-term partnerships.
• Enjoy planning events and finding creative ways to engage professionals.
• Are self-motivated, organized, and comfortable managing your own schedule.
• Want a position where your ideas, initiative, and efforts directly contribute to business growth.
• Prefer a dynamic, field-focused role over spending every day behind a desk.

Benefits

We value our team members and offer a competitive benefits package, including:

• Medical, dental, and vision insurance.
• Health Savings Account (HSA) eligibility with select medical plans.
• Company-paid life insurance, AD&D, and long-term disability coverage.
• Voluntary life, AD&D, and short-term disability options.
• Dependent Care Flexible Spending Account (FSA).
• 401(k) contributions beginning with your first paycheck, with employer contributions and profit sharing after six months.
• Paid time off (PTO).
• 8 paid holidays for eligible full-time employees.

Ready to Turn Connections Into Opportunities?

• If you're passionate about building relationships, enjoy being out in the community, and want to make a meaningful impact on business growth, we want to hear from you!
• Apply today and help us strengthen referral partnerships, expand our professional network, and continue growing our presence throughout the Greensboro dental community.