Regional Field Operations Manager, West, Devices, Retail Enablement and Field Ops

About the role

Amazon Devices reaches millions of customers through products like Echo, Ring, Fire TV, Fire Tablets, Kindle eReaders, Blink, and eero. Behind every great in-store shopping experience is a field sales team that brings these products to life at retail locations across the country. We are looking for a Regional Field Operations Manager to lead that effort across the western US.

In this role, you will manage a team of Area Managers and Market Managers who visit partner retailers to install and maintain product displays, train store associates, and engage directly with customers. You will set the strategy for your region, coach and develop your leaders, and partner with Channel Marketing, Channel Operations, and Account Management to make sure the Amazon in-store experience is consistently excellent. If you are a collaborative, adaptable leader who gets energy from building teams and driving results in the field, we want to talk to you.

Key job responsibilities

• Lead a team of Area Managers and Market Managers across a multi-state region, providing coaching, development planning, and performance management that grows future leaders and builds an inclusive team culture.
• Define regional goals and establish metrics to track sales performance, in-store experience quality, and operational progress across hundreds of retail accounts.
• Partner with Channel Marketing, Channel Operations, and Account Management to align on priorities, coordinate product launches and display transitions, and incorporate field insights into broader marketing and product plans.
• Collect and analyze market intelligence from store visits, customer interactions, and team observations to identify expansion opportunities and improve how Amazon shows up at retail.
• Create programs and processes that help your team target the highest-value accounts and stores, simplifying workflows and removing barriers so they can focus on customer-facing work.

A day in the life

• You might start the morning on a call with your Area Managers, reviewing regional metrics and adjusting coverage plans for an upcoming product launch or display reset.
• Later, you join a working session with Channel Marketing to share field insights that will shape the next round of in-store merchandising.
• In the afternoon, you have a one-on-one with a Market Manager to discuss their career goals and map out a development plan.
• You wrap up by reviewing a proposal from your team to streamline the display installation process before sending it to stakeholders for feedback.

Basic Qualifications

• 5+ years of working cross functionally with tech and non-tech teams experience
• 5+ years of team management experience
• Experience owning program strategy and end to end delivery
• Experience in e-commerce, retail or advertising, or experience communicating with a wide range of stakeholders, including colleagues and leadership
• Experience managing remote team members
• Travel up to 50% of the time
• Valid driver's license and proof of insurance
• Access to reliable transportation to travel between worksites during the work day.

Preferred Qualifications

• Experience managing, analyzing and communicating results to senior leadership
• Experience defining program requirements and using data and metrics to determine improvements
• Experience implementing repeatable processes and driving automation or standardization
• Experience working in a physical store
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

USA, CA, Virtual Location - California - 127,200.00 - 172,100.00 USD annually