Regional Marketing Specialist, Wealth Management

Role

Responsible for the implementation of marketing strategy for multiple markets. Manages events, sponsorship and strategic philanthropy programs. Run digital marketing activities including supporting social media and tracking performance. Works with the sales staff, marketing directors and relationship managers to promote marketing campaigns and programs.

The key responsibilities of the role include

• Excellent project management skills and can efficiently support multiple markets.
• Manage budgeting process, including yearly forecasting, monthly reconciliation and provide status updates to local leadership.
• Conceptualize, develop and execute both in-person and virtual events for target personas.
• Leverage Salesforce and other database software to track engagement and ROI.
• Execute local marketing communications including marketing updates, public relations efforts and local leadership messages in conjunction with our national marketing team.
• Develop relationships with external vendors, publications, and venues to utilize and promote Northern Trust services in a cost-effective manner.
• Interacts with various areas of the bank, including product and sales, to gather data for creation of marketing strategies and content.

Skills/ Qualifications

• 3 years of marketing and/or sales experience- financial services experience a plus.
• Knowledge of financial industry consumer products and services and marketing concepts, acquired through related work experience and formal education, is preferred
• Solid project management, organizational and multi-tasking skills needed to manage a variety of ongoing projects.
• Creativity and good writing skills for both client and partner communications.
• Strong interpersonal skills are needed to interface with partners throughout the organization.
• Computer skills including Microsoft 365 with a focus on PowerPoint, Outlook, Teams, Excel and Co-Pilot.
• A College or University degree and/or relevant proven work experience
• Experience with Marketo a plus.

Ability to travel to other states within the region when necessary

Working Model: Hybrid (#LI-Hybrid)

• We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.
• #LI-EA1

Work Authorization

Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Working with Us

As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to an inclusive workplace and assisting the communities we serve.

Philanthropy is deeply rooted in Northern Trust's history and is an essential element of our culture. Employees around the world give their time and talent to work for the greater good of their communities.