Retail Channel Marketing Specialist (Korean Bilingual)

About the role

We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.

Key Responsibilities

• Retail Channel Execution
• Lead & support execution of retail marketing initiatives across key retail partners including Ulta, Target, Costco, specialty beauty, and grocery channels.
• Coordinate in-store promotions, endcaps, and secondary placements
• Manage promotional calendars and ensure timely execution
• Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
• Serve as key marketing contact for assigned retail accounts, ensuring alignment between brand objectives, retailer requirements, and commercial goals.
• Monitor retailer trends, competitive activity, and category performance to identify opportunities for growth.
• Trade Marketing & Promotion Support
• Track and manage TPDs, markdown programs, and co-op initiatives
• Support retailer line reviews with marketing decks and performance insights
• Coordinate promotional forecasting with Sales and Operations teams
• Monitor trade spend ROI and effectiveness
• Campaign & Content Coordination
• Align digital campaigns with retail launch timelines
• Coordinate with creative teams for channel-specific assets
• Ensure brand consistency across all retail touchpoints
• Support influencer or paid media activations tied to retail events
• Reporting & Analytics
• Track sell-through lift during promotional periods
• Prepare weekly/monthly channel performance reports
• Analyze campaign performance and provide optimization recommendations
• Support executive-level reporting for key accounts
• Cross-Functional Collaboration
• Work closely with Sales, Operations, and Finance to ensure smooth execution
• Coordinate with brand partners for product updates and marketing alignment
• Assist in inventory planning alignment for major campaigns

Qualifications & Requirements

Required Experience

• Korean/English Bilingual
• Bachelor's degree in Marketing, Business, or related field
• 2-4 years experience in channel marketing, trade marketing, or retail marketing
• Experience managing retail partners such as Ulta Beauty, Target, Sephora,
• Costco, or other national retailers are preferred.
• Experience in Beauty, Skincare, or CPG preferred
• Strong Excel and reporting skills
• Experience with retail promotional programs
• Highly organized with strong project management ability
• Strong communication and collaboration skills

Preferred Experience

• Knowledge of sell-in vs. sell-through dynamics
• Experience with retail media platforms
• Familiarity with trade spend management

Salary

$60,000 ~ 70,000 (DOE)

Korean Bilingual Required

Additional Information

All your information will be kept confidential according to EEO guidelines.