Sales Associate - prAna

About the role

*New Store Opening - October 2026* prAna - Burlingame

1223 Burlingame Avenue

Burlingame, CA 94010 prAna is more than apparel-it's an invitation to live the experience. Every piece we create is a balance of style and functionality, crafted with care for both people and planet. We hold ourselves to the highest standards of transparency and accountability, so you can feel confident in what you wear and why you wear it. Because for us, movement is more than motion. It's how we connect, explore, and keep becoming-breath by breath, stride by stride.

Overview of the Position

The Sales Associate plays a vital role in our retail team, assisting store leadership in creating exceptional brand and guest experiences, driving store sales, and fostering a welcoming environment. They follow prAna's marketing and promotional strategies to increase sales and grow our customer base while maintaining high store standards. Strong communication with management and teammates is key to success in this role.

Essential Functions and Responsibilities

• Provide helpful, knowledgeable, and friendly service in person, over the phone, or through digital channels, following prAna's service standards.
• Greet guests warmly and create an engaging, educational shopping experience.
• Assist guests in finding merchandise and make thoughtful product recommendations to enhance their experience and maximize store sales.
• Handle special orders, exchanges, returns, and in-store purchases from prAna.com.
• Accurately and efficiently process sales transactions using the prAna POS system.
• Develop expertise in the prAna product line through training and enthusiastically educate customers about our apparel and accessories.
• Support inventory cycle counts, order processing, and stockroom organization.
• Help maintain a clean and organized store by assisting with regular tasks such as cleaning windows, sweeping floors, and dusting surfaces.
• Follow inventory control and loss prevention procedures.
• Contribute to merchandising, floor resets, and visual directives to enhance the customer experience.
• Always adhere to all safety and security protocols.
• Share ideas and input for store and region-specific events that amplify prAna's voice in the outdoor world.

Education, Experience and Time Requirements

• Retail sales or customer service experience in specialty retail, activewear, or outdoor apparel is a plus.
• Passion for outdoor activities, especially those that reflect the prAna brand's focus on an active California lifestyle-such as hiking, climbing and yoga-while embracing all forms of outdoor adventure.
• High school diploma or equivalent required.
• Must be at least 18 years old.
• Flexible availability to adapt to changing business needs and schedules.

Physical Requirements

• Occasionally requires the ability to remain stationary.
• Constantly requires ability to move about the store, communicate with others (customers / co-workers) to exchange information.
• Frequently requires ability to lift/move items weighing up to 40lbs.
• Detailed physical requirements document on file.

What's In It For You

• Generous product discounts on prAna and Columbia Sportswear family of brands: Columbia, Mountain Hardwear, and SOREL.
• Store credit to purchase product every 6 months.
• Eligibility to participate in the prAna Retail Quarterly Bonus Plan.
• Opportunities for growth and development within prAna's retail team.

Employee Conduct

• It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.
• This job description outlines the general scope and function of the position but may change based on business needs.

Our Commitment to Inclusion

• #prAna
• #LI-CS1
• This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Hiring Range: $18.00 - $19.00

*Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience, and internal equity.

At Columbia Sportswear Company, we're proud to offer part-time employees benefits that include a variety of services and products to help make your life and work more rewarding. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers EAP + which is free and confidential 24/7/365 counseling services. There are commuter benefits such as transit and parking reimbursement programs. We have wellness benefits and employee discounts available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to with the Subject: Applicant Assistance Requested.