Sales Director
- Location
- San Luis Obispo, CA · On-site
- Job type
- Full-time
- Level
- Director
- Listed
- 30 days ago
Skills & highlights for this role
- B2B sales strategy
- pipeline management
- sales forecasting
- sales playbook development
Also useful
- sales-led and product-led motion handoff
- renewal and expansion management
About the role
What we're building
A commercial function from close to nothing. There's already real revenue and real customers, but the sales organization (the process, the pipeline discipline, the playbooks, the team) mostly doesn't exist yet.
Who we're looking for
Someone who has built a sales function before and wants to do it again, not someone who wants to run one that is already operating smoothly. You should be as comfortable in a deal as in a forecast review, and you should have a real point of view about how B2B software gets sold.
You might be a fit if
- You've built or substantially rebuilt a sales function (hiring, methodology, tooling, forecast discipline).
- You've carried a team number and owned net-new revenue, renewals, and expansion.
- You've sold across more than one motion (sales-led alongside product-led / self-service) and managed the handoff between them.
- You work well with the people downstream of the sale: Customer Experience, Product, Finance.
What you'll do
- Own net-new revenue in the purpose-built and sales-led channels, pipeline through close.
- Own commercial renewals and expansion on Sales-owned accounts.
- Build the function: process, methodology, tooling, cadence, and the team itself.
- Build the playbooks (prospecting, qualification, discovery, deal structure, negotiation, renewal, expansion) and the forecast discipline behind them.
- Decide, jointly with the Head of Customer Experience, when a self-service account has grown into a sales-led motion.
- What this isn't
- This isn't a caretaker role for an existing pipeline.
- If you need a built-out team, a mature CRM, and a set motion to be effective, this will frustrate you.
- We're looking for someone who's energized by an empty whiteboard and willing to be in the details of deals while also building the system above them.
What you'll get
- A commercial engine to build and own, the number that comes with it, and a company with real revenue and real customers already in the door.
- On-site, San Luis Obispo, CA. Base plus variable, commensurate with experience.
- About Company ---
- About FreshAhead, Inc.
- FreshAhead runs daily operations across one of the largest fresh-cut produce ecosystems in the world. Fields, facilities, trucks, forecasts… our software lives in the physical world, where it either works or it doesn't.
From FreshAhead's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
Where is the Sales Director job at FreshAhead located?
This Sales Director position at FreshAhead is located in San Luis Obispo, CA (On-site). Always check FreshAhead's application page for specific state eligibility or relocation policies.
What qualifications are required for Sales Director at FreshAhead?
For the Sales Director role, FreshAhead highlights experience with B2B sales strategy, pipeline management, sales forecasting, sales playbook development. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Sales Director position at FreshAhead?
This listing links directly to FreshAhead's Rippling application page. You can apply directly on FreshAhead's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Rippling application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.