Sales Director / Lead Community Living Advisor

About the Role

Responsible for developing and executing the community's sales strategy by driving sustainable occupancy growth, optimizing revenue performance, and fostering long-term occupancy stability.

Develops and strengthens relationships with key referral sources, professional partners, and local influencers while executing a proactive sales strategy that consistently generates qualified prospects, converts opportunities, and builds future demand through a healthy pipeline. Expected potential incentive compensation of $4,500 per month or more.

In this position, your main responsibilities will include: Develop and execute a comprehensive sales strategy that drives sustainable occupancy growth, optimizes revenue, and maintains a healthy pipeline of qualified prospects through effective lead management and conversion.

Cultivate strategic relationships with referral partners, healthcare professionals, placement agencies, and community organizations to expand market presence, generate qualified referrals, and increase brand awareness.

Lead the sales process from inquiry through move-in, delivering an exceptional customer experience while partnering with Operations to ensure apartment readiness, documentation completion, and a seamless resident transition. Analyze sales performance, occupancy trends, competitive activity, and market data to identify opportunities, refine sales strategies, improve conversion outcomes, and support long-term occupancy stability.

Maintain a consistently tour-ready community and accurate sales systems, ensuring the physical environment reflects Spectrum's brand standards while preserving the integrity of CRM data, forecasting, and sales reporting.

Qualifications & Requirements

To be successful in this position, we believe that you need the following experiences, strengths, and skills: High School diploma or equivalent is required, Bachelor's Degree is preferred or commensurate experience. Sales experience in senior living is preferred, but not required.

• Proficient in Microsoft Office Suite and CRM platforms, with the ability to accurately document, manage, and analyze sales activities and prospect information.
• Must be self-motivated, organized, and professional.
• Must be able to work independently and solve problems.
• Strong communication skills are critical.
• You will need to be able to work with potential residents, current residents, placement agencies, and team members.

• Strong understanding of sales process management, lead nurturing, follow-up strategies, conversion metrics, and customer relationship management (CRM) systems.
• Customer service focused with a genuine passion for serving older adults and enhancing the quality of life for residents and their families.
• Professional appearance, demeanor, and conduct consistent with representing the community and organization in a positive manner.