Sonic Automotive
Direct SmartRecruiters career site

Sales - Falcons Fury Harley Davidson

Pay
$45,000 – $85,000 per year
Location
Conyers, GA
Listed
4 days ago

Major Duties and Responsibilities

1)Sales Department Associate

  • Attain new and used sales quotas as agreed upon with the sales manager.
  • Use floor time effectively to meet customer needs and solicit sales of all products.
  • Present the features of all products to customers along with their benefits.
  • Show each customer the advantages of products over competing brands.
  • Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.
  • Maintain profit margin objective for all motorcycle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.
  • Maintain floor stock daily to ensure vehicles are clean and polished.

2)Customer Service

  • Greet customers immediately in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure customers are properly qualified for needs, wants, and buying ability.
  • Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.
  • Conduct a road test and pre-delivery inspection prior to delivery to the customer.
  • Ensure the delivery to the customer is an "EVENT" that endears the customer to the dealership.
  • Contact customers to encourage additional sales and ensure customer satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right."
  • Attend training sessions to keep current with sales techniques and department issues.
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Commitments

  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, and GM.
  • Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Meet or exceed sales quotas regularly.
  • Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.
  • Spend the majority of the day on your feet.

Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.

Qualifications & Requirements

  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills and demonstrated "closing skills".
  • Knowledge and experience with sales of motorcycles and other products sold by the dealership or the demonstrated ability to learn them quickly.
  • Must be able to work effectively with all dealership areas to maximize the buying experience for the customer and the dealership's profitability.

Additional information

Commission Based; expected first-year earnings of $45,000-$85,000. Commissions are uncapped with top performers making over $100,000.

Perks & Benefits

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

About the Company

Falcons Fury Harley-Davidson®, located in Conyers, GA, is known to be easily accessible for riders on the go, surrounded by rolling hills, lakes, and streams making it the optimal place for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.

Read the original posting

From Sonic Automotive's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.

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Common questions

What is the salary for the Sales - Falcons Fury Harley Davidson role at Sonic Automotive?

The Sales - Falcons Fury Harley Davidson posting at Sonic Automotive states compensation of $45,000 – $85,000 per year. Final pay may depend on location, experience, and interview evaluation on Sonic Automotive's official career site.

Where is the Sales - Falcons Fury Harley Davidson job at Sonic Automotive located?

This Sales - Falcons Fury Harley Davidson position at Sonic Automotive is located in Conyers, GA. Always check Sonic Automotive's application page for specific state eligibility or relocation policies.

How do I apply for the Sales - Falcons Fury Harley Davidson position at Sonic Automotive?

This listing links directly to Sonic Automotive's SmartRecruiters application page. You can apply directly on Sonic Automotive's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.