Scrum Master - Digital Marketing Strategy

What You'll Do

• Partner with Marketing stakeholders to clarify business needs, identify opportunities, and recommend solutions that improve digital channel effectiveness, customer experience, and content management efficiency.
• Facilitate discovery sessions and workshops with Marketing, UX, analytics, business analysis, and technical teams to build alignment.
• Present clear options, recommendations, and tradeoffs on priorities, scope, cost, technical feasibility, and expected business value.
• Develop a stakeholder-aligned product roadmap that connects Marketing's strategic priorities with near-term enhancements and longer-term initiatives.
• Work with business analysts and UX designers to turn business objectives, customer needs, and feedback into requirements, user stories, and acceptance criteria, and keep the backlog ready for development.
• Use analytics, customer feedback, and post-launch reviews to evaluate business value and refine priorities.
• Serve as Scrum Master for a cross-functional digital delivery team, facilitating Agile ceremonies, resolving impediments, and aligning delivery with Program Increment (PI) Planning.

Required Qualifications

• Bachelor's degree in an IT-related field or equivalent experience.
• Certified Scrum Master (CSM) or equivalent certification.
• 4+ years of experience as a Scrum Master leading Agile processes for a complex website design or development project or system that included integrations with more than one third-party system.
• 5+ years of professional experience in digital marketing or product delivery supporting digital products, customer-facing websites, or digital experience platforms.
• 3+ years of direct product management or product strategy experience on an Agile team, such as a Product Owner or Product Manager.
• Must be based in Sacramento, CA.
• Ability to obtain a Public Trust Clearance and reside in the United States.

Professional Skills

• Experience conducting discovery and requirements workshops and maintaining product roadmaps and prioritized backlogs across multiple workstreams.
• Experience advising senior Marketing stakeholders and partnering with UX and technical teams.
• Proficiency with Azure DevOps or comparable tools such as Jira, Confluence, and Mural.
• Excellent communication and facilitation skills.

Preferred Qualifications

• Experience with enterprise CMS platforms, preferably Sitecore, including content authoring and digital marketing workflows.
• Familiarity with digital analytics, conversion optimization, and A/B testing to inform product priorities.
• Experience supporting high-traffic, consumer-facing platforms with complex integrations and multiple stakeholder groups.
• Experience with scaled Agile or PI planning on deliverable-based contracts, and Azure DevOps configured for Scrum.
• Agile product management training or certification, such as SAFe POPM.

Bot and Third-Party Applications

• Please note that this application must be submitted directly by the applicant for consideration.
• Failure to do so may result in the application being excluded for consideration.
• Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact for assistance.

Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Work Authorization and Sponsorship All candidates must be authorized to work in the United States. This position is not eligible for new H-1B visa sponsorship by ICF. Candidates who currently hold valid work authorization may be considered for a change of employer petition, subject to company policy and applicable immigration requirements.

Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

Pay and benefits

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is

$89,261.00 - $151,744.00

California Remote Office (CA99)