Senior Account Executive, CA

Job Description Summary

Amplify is seeking a Senior Account Executive for the South Bay and Central Coast of California. This individual will serve as a strategic specialist on Amplify's solutions, independently manage territory operations, and drive revenue growth through consultative sales expertise. This role requires independent decision-making authority in territory management, strategic planning, and customer relationship development.

The ideal candidate demonstrates sales expertise, exercises discretion in business operations, and contributes to organizational strategy within the K-12 education sector

Public school districts with 2,250+ students in the following counties

• Santa Clara
• Santa Cruz
• San Benito
• Monterey
• San Luis Obispo
• Stanislaus (county is shared with existing AE; territory includes a portion of districts)
• Merced (county is shared with existing AE; territory includes a portion of districts)

Candidates must live within the territory and regularly travel throughout the territory.

Essential Responsibilities

• Strategic Territory Planning & Market Execution
• Develop and execute a comprehensive annual territory plan to prioritize account outreach and optimize coverage across assigned school districts.
• Track and analyze local funding trends, competitive presence, and district adoption cycles to identify target growth opportunities.
• Pipeline Generation & Revenue Achievement
• Consistently achieve or exceed quarterly and annual revenue quotas through active, self-directed prospecting and opportunity pipeline creation.
• Manage full-lifecycle sales processes from initial discovery and needs identification through solution presentation, contract negotiation, and closure.
• Consultative Solution Selling
• Apply deep K-12 marketplace and product portfolio knowledge to conduct discovery, identify curriculum or instructional gaps, and map appropriate solutions.
• Deliver high-impact, consultative product demonstrations and customized proposals that demonstrate clear alignment with district educational goals.
• District Relationship Building
• Establish and nurture working partnerships with key district decision-makers, including Curriculum Directors, Department Heads, Principals, and adoption committee members.
• Navigate district procurement processes to expand brand presence and drive long-term account retention.
• Sales Operations & Internal Collaboration
• Maintain rigorous CRM pipeline hygiene and deliver accurate quarterly revenue forecasts to sales leadership.
• Partner with Field Marketing, Sales Enablement, and Product Specialists to execute targeted local campaigns and advance active opportunities.
• Serve as a mentor to new AE’s

Required Qualifications

• Resides within the assigned territory
• Bachelor’s Degree
• 6+ years of successful direct K-12 sales experience in California
• Demonstrated success winning district-wide core adoptions across all stages of the CA adoption cycle, including pilots
• Willing to commit to a heavy travel schedule within the territory plus 3-4 team, regional, or national sales meetings (60-70% travel)
• Excellent verbal, written, and comprehension skills
• Strong presentation skills

Preferred Qualifications

• Demonstrated ability to work independently with minimum supervision
• Strong presentation skills
• Experience selling to schools and districts within the assigned territory.

Additional information

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.