Senior Analyst, Decision Science (Market Analyst)

The Opportunity

Top Dog Law is one of the fastest-growing personal injury law firms in the country. Our decision science team turns data into decisions that move the business, not reports that sit in a folder. We're seeking a Senior Analyst to help us decide where to invest, where to scale, and where to grow next.

The ideal candidate is a senior-level data analyst who thinks in markets: someone who can combine data from many sources into a clear view of where the opportunity is, and who is as comfortable writing complex SQL as they are presenting a recommendation to marketing and firm leadership. You will shape how Top Dog Law evaluates its existing markets and chooses new ones.

What You Will Own

Market Analysis

• Evaluate marketing ROI at the market level to show where our investment is working hardest and where it is not
• Pinpoint markets that are ready to scale, and build the case for how much and how fast
• Analyze marketing channel data across our media mix including; Meta, YouTube, CTV, Radio, and others.
• Follow the conversion funnel across markets and uncover what is driving the differences in performance
• Assess market saturation and bring together multiple data sources to size the opportunity in each market
• Conduct competitive analysis to understand how we stack up and where competitors are leaving room
• Identify and prioritize new markets for expansion

Reporting & Decision Support

• Write and maintain SQL that powers market-level reporting and analysis
• Build and maintain dashboards that give marketing and leadership a clear view of market performance
• Prepare regular updates covering results, market opportunity, and forward-looking recommendations
• Use AI tools, including Claude, to build workflows and accelerate analysis
• Partner with data engineering and the broader decision science team to improve data quality and trust in the numbers

What You Bring

Required

• 5+ years of experience in an analytics or data analyst role, with a track record of influencing business decisions
• Advanced SQL proficiency, including complex joins, CTEs, and window functions
• Experience analyzing marketing performance and ROI, ideally across geographies or markets
• Experience building and interpreting conversion funnels and diagnosing what drives performance
• Comfort combining and reconciling multiple internal and external data sources into a single view
• Experience using AI tools such as Claude to accelerate analysis and improve your work
• Strong fundamentals in statistics and analytical problem solving, including knowing when a result is signal versus noise
• Strong communication skills, with the ability to turn complex analysis into a clear story for non-technical stakeholders
• Proven problem-solver who proactively identifies issues, diagnoses root causes, and acts without waiting to be directed

Preferred (Nice to Have)

• Experience with market sizing, saturation modeling, or market expansion analysis
• Experience with competitive intelligence or market research data
• Experience working with geographic or location-based data
• Experience in legal, insurance, or other lead-driven, service-based industries
• Familiarity with modern BI and dashboarding tools

Who Thrives Here (Core Values)

We don't hire on resumes alone. We hire for competence, character, and mindset.

• Embrace Change: Open to feedback, embracing change, and always asking "what's next?"
• Committed: You care deeply, have your teammates' backs, and show up to build something lasting.
• No-Ego Energy: Positive, professional, and solutions-oriented. Drama stays at the door.
• Ownership: You do what you say, follow through, and treat the business like it's yours.
• Fast & Hungry: You move with urgency, thrive under high expectations, and are motivated by growth and impact.

What We Offer

• Base Salary: $105,000 - $129,000, commensurate with experience
• Our job postings reflect the compensation range for the specific market and location of each role. Ranges vary by geography based on local market rates and cost of labor.
• Benefits include: Medical, dental, and vision insurance, 401(k) with company match, HSA, life insurance, disability coverage, paid time off, and parental leave.