Senior Analyst, Paid Search (Hybrid)

About the role

We are looking for a hands-on paid search operator to own campaign optimization for Small Business SEM. This role reports to the Sr. Associate, Holistic Search and works inside Google Ads every day, optimizing campaigns, managing to forecast targets, and turning performance data into insight. The majority of your time goes to paid search, with SEO and AI search (AEO) support where capacity allows and prioritization dictates. You will work within the bidding and budget guardrails set by search leadership and the Google value-based bidding model.

Responsibilities

• Own campaign optimization in Google Ads and Microsoft Ads: bids, budgets, keywords and negatives, ad copy, and audiences within established guardrails, managing to forecast targets.
• Provide day-to-day paid search support, including campaign builds, launches, and ad copy and keyword updates, as prioritized by the Sr. Associate.
• Monitor pacing, query quality, and efficiency daily, escalate performance deterioration with supporting data and an initial hypothesis, and develop insights from search term, auction, and conversion data that shape the optimization roadmap.
• Design, launch, and monitor tests across ad copy, keyword structure, and bidding, and document the results.
• Build and maintain SEM reporting and dashboards that feed the twice-monthly CMO and leadership review, and summarize results in a timely, accurate, concise way.
• Validate the conversion and value signals flowing to Google for the VBB model, and flag data issues to Marketing Analytics and the Data Scientist.
• Support SEO and AI search (AEO) work as capacity allows and prioritization dictates: pull organic and AEO data for the holistic search view, track SEO agency deliverables, and build working knowledge of both channels.
• Route new ad copy and claims through Legal and Compliance review and keep paid landing page usage compliant.

Requirements

• 4+ years of paid search experience, with a record of owning campaign optimization and driving measurable results.
• Hands-on fluency in Google Ads and Microsoft Ads. Experience with a search management platform (e.g., Search Ads 360 or Marin) is a plus.
• Strong analytical skills: comfort in Excel/Sheets and BI tools, SQL a plus, and experience with GA4 or Adobe Analytics.
• Understanding of conversion tracking, value-based bidding, and how conversion signals affect bid algorithms.
• Understanding of our products, target market, and competitors.
• Clear written communication: you can turn a data pull into a concise takeaway.
• Curiosity about SEO and AI search visibility (AEO), and an appetite to learn both.
• A bias for action and a high standard for accuracy: you catch errors before others do.
• Understands and displays Enova's values.

Compensation

The budgeted annual salary range for this position is $60,000 to $85,000. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a bonus and restricted stock units. All full-time employees are eligible to participate in Company benefits, described in more detail here.

#LI-Hybrid #BI-Hybrid

Benefits & Perks

• Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program
• Charitable matching and a paid volunteer day…Plus so much more!