Senior Associate, Organic Search

Role Summary & Impact

We are seeking a Senior Associate to join our Organic Search team to manage the daily execution of a client's organic search campaigns. You must be beyond the initial stepping stones of understanding the fundamentals of SEO. In this role, you will have increased responsibility and accountability for SEO campaign execution as well as gaining further exposure to client-facing opportunities.

Skills and Experience

Campaign Strategy Implementation

• Understand the client's products, competition, industry landscape, marketing goals and objectives
• Review and analyze competitor sites and understand their organic search approach
• Define a campaign strategy and deliverables plan that meets or exceeds client expectations including:
• Keyword strategies for optimal on-site performance
• Detailed site analysis and technical recommendations
• Detailed content recommendations
• Comprehensive linking strategy
• Work closely with other internal departments to develop fully integrated search campaigns
• Attend client and agency meetings to present deliverables, campaign strategies, and tactics

Campaign Reporting Results and Optimizations

• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Review rankings and linking data against internal measurements for success
• Review monthly client reports, verify accuracy and provide analysis
• Optimize campaigns accordingly to maximize client investment and to resolve performance issues
• Support SEO team in data acquisition or campaign insights for quarterly or annual business reviews
• Organic Search Innovation
• Stay current with industry trends, best practices, and discusses potential impact with team on client work
• Periodically aid in creation of new business presentations
• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• A minimum of 1-3 year of experience in organic search/search engine optimization/SEO
• Previous experience in an agency environment highly desired
• Strong background in data analytics and strategy. Must be experienced in manipulating large datasets and being in a numbers-driven position
• Basic knowledge of HTML, Google Analytics and Webmaster Tools highly desired
• Proficiency with Microsoft Office (Excel, Word, PowerPoint)
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Enjoy working in a fast-paced and collaborative environment
• Create Excel pivot tables, formulas, graphs, and charts
• Complete budget tracking documents and review with Search Manager
• Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
• Be responsible for account record keeping, tracking reports and invoice reconciliation
• Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
• Training of Associates and oversight of their deliverables

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.

This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.

• This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

US Pay Range $45,000 - $90,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.