Senior Associate, Paid Social

About the role

We are seeking a Senior Associate, Paid Social to support the development, execution, optimization, and reporting of paid social campaigns.

This role will partner closely with internal teams and clients to ensure campaigns are delivered accurately, optimized effectively, and aligned with business objectives.

Key Responsibilities

• Support the planning, execution, and optimization of paid social campaigns against client goals and KPIs.
• Build, QA, monitor, and optimize campaigns across paid social platforms.
• Read creative at asset level, can spot creative and audience saturation, and trigger refreshes to optimize performance.
• Fix any process issues, give feedback clearly across markets and delivery models, and put forward recommendations with implications and next steps.
• Create concise recurring reports, including what moved, why, and what should happen next.
• Forecast where spend and performance can land and act early to change outcomes.
• Analyze campaign performance data and provide actionable insights and recommendations.
• Assist in the development of media plans, performance reports, and campaign wrap-ups.
• Monitor campaign pacing and support budget management to ensure efficient spend.
• Communicate campaign performance, results, and recommendations to internal teams and clients in a clear and timely manner.
• Participate in client meetings and contribute to presentations and performance reviews.
• Collaborate with cross-functional channel teams to deliver integrated media strategies.
• Develop and maintain relationships with platform partners to support campaign performance and innovation.
• Build strong working relationships with clients and internal stakeholders.

Qualifications

• Bachelor's degree and 2 years of paid social media experience, preferably within an advertising agency environment.
• Experience running a B2B account, including structuring campaigns, sending updates on status, timing, and opportunities.
• Working knowledge of performance marketing principles and digital media measurement.
• Hands-on experience managing campaigns across major paid social platforms, including Meta, Reddit, LinkedIn.
• Experience with campaign setup, QA processes, client and team presentations, pacing, optimization, and performance reporting.
• Strong analytical skills with the ability to interpret data and identify performance trends.
• Advanced proficiency in Excel and experience working with large datasets.
• Experience managing budgets and billing, with Prisma experience a must.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Excellent written, verbal, and presentation skills.
• Demonstrated attention to detail and commitment to accuracy.
• Ability to work independently while collaborating effectively across teams.
• High level of professionalism, accountability, and ownership.

Additional Information

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time.

Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Pay and benefits

The annual salary range for this position is $62,000-$75,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

• Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
• To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

• Location: New York
• Brand: Iprospect
• Time Type: Full time
• Contract Type: Permanent

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