Senior Brand Manager, smartwater & vitaminwater

Job Description Summary

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Our North America Operating Unit Marketing team is responsible for building and growing a portfolio of brands by creating meaningful connections with consumers and translating global brand strategies into locally relevant growth.

Position Overview

We are seeking a Senior Brand Manager to help lead the smartwater and vitaminwater businesses. This role will translate brand strategy into annual plans, innovation, integrated marketing and commercial activation while helping drive the day-to-day business agenda. The ideal candidate is consumer-obsessed, commercially minded, analytically strong and skilled at bringing cross-functional teams together to deliver results.

Key Responsibilities

• Lead annual brand planning, translating long-term strategy and business objectives into clear priorities and actionable plans.
• Drive the day-to-day business agenda across smartwater and vitaminwater, connecting brand, innovation, marketing and commercial priorities.
• Monitor brand and business performance, identify opportunities and risks, and develop clear recommendations for leadership.
• Champion the consumer, translating insights, cultural trends and marketplace performance into brand strategy, innovation and activation.
• Lead priority innovation and growth initiatives from strategy through commercialization, including development of business cases and investment recommendations.
• Lead integrated marketing initiatives and agency partners, ensuring creative and activation deliver against brand strategy, consumer insight and business objectives.
• Partner across Commercial, Sales, Finance, Insights, R&D, Supply Chain, bottlers, customers and agency partners to drive alignment and marketplace execution.
• Manage brand budgets and investment priorities while establishing clear ownership, timelines and decision points to keep work moving.

Education Requirements

Bachelor's degree in Marketing, Business, Communications or a related field required. MBA or equivalent advanced degree preferred.

Related Work Experience

• 6+ years of experience in brand marketing, general management, innovation, commercial marketing or a related field.
• Experience leading complex brands, portfolios or large-scale marketing initiatives.
• Demonstrated ability to lead cross-functional teams and move initiatives from strategy through execution.
• CPG, beverage, retail or other fast-moving consumer category experience preferred.

Functional Skills

• Brand strategy, annual planning and integrated marketing
• Consumer insights and analytical problem-solving
• Business and financial analysis, budget management and investment prioritization
• Innovation and commercialization
• Commercial and marketplace understanding
• Cross-functional leadership, influence and executive communication

Additional information

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills

Agile, Brand Building, Brand Management, Brand Marketing, Brand Strategy, Customer Insights, Data Insights, Design Thinking, Experimentation, Ideas Generator, Influencing, Integrated Marketing, Leadership, Marketing, Marketing Planning, Marketing Strategies, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Strategic Planning, Sustainability

Pay Range

United States: 139,600 - 157,900 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

• Location(s): United States of America
• City/Cities: Atlanta
• Travel Required: 00% - 25%
• Relocation Provided: No
• Job Posting End Date: November 13, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.