Senior Business Analyst, Analytics

We Go Beyond

At Bed Bath & Beyond, we believe that everyone should "Be You!". Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person's individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Responsibilities

• Use advanced SQL to extract, manipulate, validate, and analyze large and complex datasets.
• Provide ROI and performance analysis for marketing initiatives, campaigns, channels, and promotional activities.
• Conduct ad hoc strategic and tactical analyses to support Marketing decision-making.
• Develop business cases and analytical recommendations for new initiatives and investments.
• Analyze customer behavior, segmentation, conversion, retention, and customer journeys.
• Analyze marketing spend and performance across channels.
• Develop and maintain marketing KPIs, dashboards, and recurring reporting.
• Understand data pipelines and transformations sufficiently to identify data quality issues and analytical caveats.
• Partner with Marketing, Analytics, Data Engineering, Product, and Technology teams to translate business questions into analytical solutions.
• Support experimentation, including A/B testing and measurement of incremental performance.
• Analyze attribution and relationships between marketing activity, customer behavior, and revenue.
• Clearly communicate findings and recommendations to both technical and non-technical audiences.

Required

• 2+ years of relevant analytics or business intelligence experience.
• Strong SQL skills and demonstrated experience querying and analyzing large datasets.
• Experience working with relational databases or cloud data warehouses.
• Strong analytical problem-solving skills and intellectual curiosity.
• Ability to recognize trends, correlations, anomalies, and data quality issues.
• Strong understanding of marketing and financial concepts.
• Understanding of foundational statistical concepts and analytical methods.
• Strong Microsoft Excel skills.
• Ability to communicate analytical findings clearly to business stakeholders.
• Bachelor's degree in Economics, Finance, Information Systems, Mathematics, Statistics, Marketing, Business, or another quantitative/analytical field, or equivalent experience.

Preferred

• Experience with online, digital, or direct marketing analytics.
• Experience with Google Analytics / GA4 or similar digital analytics platforms.
• Experience analyzing paid media and marketing channel performance.
• Experience with A/B or multivariate testing.
• Customer behavior, segmentation, journey, or retention analysis.
• Revenue attribution or marketing measurement experience.
• Familiarity with advertising APIs or data from major advertising platforms.
• Experience with BigQuery, MicroStrategy, or Python.
• Advanced degree in Analytics, Statistics, Mathematics, Information Systems or a related field

Physical Requirements

• This position requires you to sit, stand and perform general office functions.
• You may also be required to lift up to 25 pounds occasionally.
• Bending, stooping and reaching are also frequently required.