Senior Content Marketing Manager

What Makes This Job Awesome? You will

• Own VTS's content strategy end-to-end: define the right mix of long-form, short-form, video, employee-generated content across the funnel, from top-of-funnel awareness through customer expansion.
• Take what you hear from executives, sales, customers, and prospects and work with the VP of Marketing to translate it into our overall messaging. Then bring that messaging to life in decks, presentations, and content for internal and external audiences.
• Produce the majority of our content yourself, especially written work, while knowing when to bring in our creative and video teams, or agency support, for storyboarding, production, or specialized formats.
• Develop and own our customer content program (case studies, customer stories, and other proof points), showcasing customer outcomes in ways that support both new business and expansion
• Own social content strategy and execution, including employee-generated content and thought leadership posting.
• Drive SEO and AEO strategy across our website, landing pages, and content, ensuring VTS shows up in both traditional search and AI-driven answer engines.
• Partner closely with Growth Marketing to produce the right content for our paid and owned channels, bringing a point of view on how content should be distributed to reach the right audience, and with Product Marketing to build materials that support product launches.
• Partner with the events team to turn events and other high-visibility marketing moments into content with a longer lifetime, extending their value well beyond the moment itself.

What Makes You a Great Fit?

• 5-8 years of B2B marketing experience with breadth across content formats - long-form, short-form, video, social, and customer content - rather than depth in a single specialty like case studies alone.
• A strong, versatile writer who can produce polished content independently, not just direct others to produce it.
• Comfortable holding executive-facing conversations and taking a point of view on messaging, translating what you hear from stakeholders into a clear narrative.
• A point of view on content distribution - how the right piece reaches the right audience through the right channel.
• Fluent with AI tools (e.g., Claude) as part of your everyday workflow, using them to scale output and move faster, not as an occasional aid.
• Experience with SEO and emerging AEO/answer-engine optimization practices.
• Some experience with decks and presentations - a plus, not a requirement; storytelling instinct matters more than design polish.
• Startup or enterprise background both work, provided you bring range across content types rather than a single area of specialization.
• Comfortable operating in a fast-moving, scrappy environment where you'll both set strategy and roll up your sleeves to execute it.

What VTS Values & How We Show It

• Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees!
• Be Customer Obsessed - We're employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches!
• Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees!
• Move as One - We work in an open floor plan to promote cross-functional collaboration.
• Take Ownership - Be an owner of the company you're building with our equity packages.
• Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!

Pay Transparency

At VTS, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. The base salary is market-driven at the time of offer and is based on tier 1 market data. The salary for this role will range between $120,000 and $160,000 and is determined by several factors, including your skills, prior relevant experience, quality of interviews, leveling, and geography.