Senior Creative Strategist (Performance Marketing)

About the role

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

About the role

• Senior Creative Strategist (P erformance)
• Location: Los Angeles
• Department: Digital Creative
• Level: M
• Reports to: Senior Director of Digital Creative

About the Role

We are seeking a Senior Creativ e Strategist (P erformance) to lead the development of performance creative assets across channels including paid social, display, programmatic, and app store optimization (ASO). This role combines creative excellence with strategic thinking, ensuring our campaigns not only look exceptional but also deliver measurable business results.

As a key bridge between Integrated Marketing, Growth marketing, and Creative teams, you will translate business objectives into briefs, assets, and campaigns that perform. With a strong creative background, in-house experience, and the ability to manage agencies and internal designers, you'll bring structure, collaboration, and innovation to how we approach performance creative strategy. Above all, you'll have a strong orientation toward driving measurable outcomes, including iROAS (incremental Return on Ad Spend).

Key Responsibilities

• Creative Strategy & Development
• Lead creative strategy for paid performance channels (e.g., Meta, YouTube, TikTok, Pinterest, Display, and Paid Search).
• Translate business objectives and performance insights into actionable creative briefs that set agencies, designers, creators, and production partners up for success.
• Ensure creative aligns with brand identity while meeting channel best practice performance requirements.
• Present creative strategy recommendations and performance insights to cross-functional partners and leadership.
• Creative Production
• Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life, ensuring creative excellence and performance alignment.
• Oversee the end-to-end production of creative assets (static, motion, video, creator/ UGC, app store visuals).
• M aintain creative asset libraries, ensuring efficient versioning, localization, and testing processes.
• Performance Optimization
• Stay on top of platform best practices, emerging ad formats, and creative trends, applying these insights to evolve our performance playbook.
• Partner with Growth, platforms, and Integrated Marketing teams to analyze performance data and translate learnings into actionable creative improvements and scaling strategies.
• Implement and manage structured creative testing frameworks (A/B, multivariate).
• Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness.
• Focus on business impact metrics such as iROAS, conversion rate, and CPA, ensuring creative work directly contributes to growth and marketing goals.
• Cross-Functional Collaboration
• Partner closely with Integrated Marketing, Growth, Brand Studio and partner teams to ensure creative consistency and alignment across touchpoints.
• Act as the creative lead and point of contact for agency and production partners.
• Collaborate and build strong relationships with internal and external partners and stakeholders, including platforms.

Qualifications

• 8 + years of experience in creative development, with at least 3+ years focused on performance marketing assets.
• Strong design or creative background with a portfolio demonstrating f a miliarity with channel-specific best practices across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms.
• Proven in-house experience collaborating with cross-functional marketing teams and managing creative production, with e xpertise in writing creative briefs and managing external agencies or production partners.
• Stellar organization, project management, and attention to detail; able to manage multiple projects in fast-paced environments.
• Strong understanding of creative effectiveness principles - what drives click-through and conversion across digital platforms-with o rientation toward driving measurable business performance, with demonstrated impact on iROAS.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Proficiency in design and production tools (Adobe Creative Suite, Figma, After Effects, etc.) with an understanding of emerging formats.
• Bonus: Familiarity with using AI for creative ideation and production.

What We Offer

• The opportunity to shape the creative strategy and execution of high-impact performance campaigns.
• A highly collaborative environment working alongside Growth, Integrated Marketing, and Brand teams.
• Professional development opportunities and potential to grow into a creative leadership role.
• Work closely with Brand Marketing to ensure creative cohesion and consistency across the full funnel.

The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.