Senior Demand Generation Marketing Manager - Integrated Campaigns

What You'll Do

• Build and run integrated campaign plans for one or more products, owning to the annual plan, tiered campaign calendar, budget, and pipeline forecast
• Create, optimize, and analyze end to end integrated campaigns across paid, owned, and earned channels, including webinars, paid social and search, email and nurture, content syndication, and events
• Partner with Product Marketing on messaging and launch tiering so every channel tells one cohesive story
• Execute webinars, content syndication, email and other campaigns at an expert level
• Demonstrate strong executive presence, delivering a regular reporting cadence on leads, SQLs, pipeline, and pipe-to-spend to marketing, product and sales leadership
• Manage campaign budgets and third-party vendor programs, from evaluation and purchase through delivery
• Build AI agents and workflows to speed up campaign planning, production, and reporting, and help the team standardize repeatable plays

Who You Are

• 8+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
• 4-5 years running integrated campaigns: high-profile campaigns across multiple channels supporting major product and company initiatives
• Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
• Proven track record tying campaigns to pipeline and revenue, with experience owning a budget and making trade-offs across channels, vendors, and regions
• Experience working with CRM and marketing automation (Salesforce, Hubspot, Marketo, etc.), ad platforms, and BI tools (PowerBI, Tableau, Metabase, etc.)
• Experience with next gen AI GTM technologies (Claude Code, Dust, Clay, Common Room, UserGems, etc.)
• Strong understanding of product-led growth (PLG) and sales-led motions, and how they work together
• Experience marketing to technical audiences (developers, DevOps/SRE, or security buyers)
• Proven use cases with AI workflows to improve marketing efficiency and outcomes

Additional information

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.

Benefits & Growth

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture

• Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
• #LI-Hybrid

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is

$143,000 - $190,000 USD