Senior Digital Product Manager

About the role

The Senior Digital Product Manager is responsible for shaping, delivering, and continuously improving digital products that create meaningful customer experiences and measurable business value. This role owns the product vision, roadmap, prioritization, and performance of digital capabilities across web, mobile, eCommerce, omnichannel, and internal platforms.

The ideal candidate combines customer empathy, analytical discipline, technical fluency, and strong cross-functional leadership to turn business goals and user needs into successful digital solutions. What Would You Do? The Specifics. Define and maintain the product vision, strategy, roadmap, and success metrics for assigned digital products.

Translate customer needs, business objectives, market trends, and data insights into prioritized product requirements and user stories. Own and manage the product backlog, balancing customer impact, revenue opportunity, operational needs, technical feasibility, and delivery capacity.

Partner closely with UX, engineering, analytics, marketing, operations, merchandising, customer support, legal, and other stakeholders to deliver high-quality digital experiences. Lead product discovery activities, including customer research, competitive analysis, journey mapping, usability testing, and opportunity sizing.

Drive agile ceremonies and delivery alignment, including sprint planning, backlog refinement, acceptance criteria, release readiness, and post-launch validation. Use data, experimentation, A/B testing, and performance reporting to identify opportunities, measure outcomes, and continuously improve product performance.

Coordinate go-to-market planning, launch communications, stakeholder training, and adoption support for new digital capabilities. Monitor product health, customer feedback, defects, accessibility considerations, and operational issues; prioritize enhancements and fixes accordingly. Communicate roadmap progress, trade-offs, risks, dependencies, and results clearly to executive leaders and cross-functional partners.

Qualifications & Requirements

Work Experience 6+ years in product management, digital product ownership, eCommerce, technology delivery, UX, business analysis, or a related discipline ((Required)) Demonstrated experience managing digital products through the full lifecycle, from discovery and requirements through launch, optimization, and ongoing support. ((Required)) Experience using analytics tools and product performance data to inform prioritization and decision-making. ((Required)) Experience with eCommerce, omnichannel retail, customer account platforms, scheduling, checkout, payments, personalization, search, or digital marketing capabilities. ((Preferred)) Experience with conversion rate optimization, funnel analysis, customer journey analytics, SEO, accessibility, privacy, or experimentation programs. ((Preferred)) Education Four year college degree or equivalent experience. in product management, digital product ownership, eCommerce, technology delivery, UX, business analysis, or a related discipline (Required) Licenses, Certifications, Professional Affiliations Certified Scrum Product Owner, Product Management certification, Agile certification Upon Hire ((Preferred)) Additional Skills Strong understanding of agile delivery practices, user stories, acceptance criteria, sprint planning, and backlog management.

• (Required) Ability to work effectively with technical teams and translate complex concepts into clear business and customer outcomes.
• (Required) Excellent communication, facilitation, stakeholder management, and problem-solving skills.
• (Required) Customer-first mindset with a strong ability to understand user needs and pain points.
• (Required) Strategic thinking with the ability to connect product decisions to business outcomes.

• (Required) Analytical rigor and comfort working with quantitative and qualitative insights.
• (Required) Strong collaboration skills across business, technology, creative, and operational teams.
• (Required) Ability to prioritize effectively in a fast-paced environment with competing demands.
• (Required) Clear, concise communication for both executive and delivery-team audiences.

(Required) Familiarity with tools such as Jira, Confluence, Azure DevOps, Figma, GA4/GA360, Adobe Analytics, ContentSquare, Optimizely, or similar platforms. (Preferred)

Additional Information

Taking Care of our People! We understand the importance of financial health and security, and because of that, we provide competitive compensation to all associates. We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount, and much, much more.

At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs and access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.