Senior Director, Adult Consumer Group Portfolio & Marketing Strategy

About the role

Just imagine transforming how adults around the world experience the LEGO® brand through a new generation of global marketing and innovative portfolio. Then make it real.

About the role

As our Senior Director, Adult Consumer Group Portfolio & Marketing Strategy, you'll define and deliver the global marketing and portfolio strategy for the adult audience, helping shape the next chapter of growth for one of the LEGO Group's most exciting businesses. You will define the portfolio strategy and innovation roadmap, focusing on key opportunity spaces.

Likewise, you'll set the strategic direction for audience marketing, build alignment behind that vision, guide marketing investment decisions, and raise the standard of through-the-line marketing across the organisation. Working closely with Markets, Channels and senior cross-functional leaders, you'll help translate consumer insight, business ambition and brand opportunity into meaningful growth.

Required Qualifications

• Defined and implemented global audience marketing strategies, translating consumer insight, business ambition and brand opportunities into growth.
• Led global brand and audience strategy, connecting consumer insight with marketing direction to strengthen relevance and commercial performance.
• Led large-scale global brand campaigns across media and digital channels with significant commercial impact.
• Defined portfolio strategy and an innovation roadmap around identified consumer opportunity spaces.
• Led marketing teams responsible for translating global audience strategy into campaign planning and execution.
• Secured senior cross-functional alignment on audience marketing direction, marketing investment and go-to-market approaches across markets and channels.
• Directed marketing investment planning and budget allocation in support of long-term growth objectives.
• Established and managed strategic external partnerships that strengthened brand relevance, consumer reach, or commercial performance.

Preferred Qualifications

• Translated global audience strategy into market-level marketing and go-to-market execution within a global organisation.
• Redesigned marketing planning and performance-management processes to improve campaign development, execution and effectiveness.
• Presented and secured support for go-to-market recommendations with markets, channels or customers.
• Led marketing organisations through significant shifts in campaign planning and execution.

What you'll build

• A clear strategic vision for the future of adult audience marketing.
• New approaches to campaign development and execution across the adult business.
• Stronger connections between audience strategy, channel strategy and market implementation.
• Higher standards of marketing effectiveness and excellence.
• Improved planning, performance management and business processes.
• A platform for continued growth of the adult audience globally.

Additional information

If you've worked in a role where you helped shape the future of a globally recognised consumer brand, you'll feel at home here. We're looking for someone who combines strategic business thinking with proven marketing leadership and a track record of elevating how brands connect with consumers. What matters most is your ability to create lasting change through vision, influence and execution.

Life on the team

The Adults business is one of the fastest-growing areas of the LEGO Group. We work closely across functions, bringing together commercial thinking, creativity and collaboration to unlock new opportunities. The team thrives on curiosity, learning and exploring new possibilities. We value different perspectives and encourage thoughtful risk-taking when pursuing ambitious goals. Together, we challenge existing approaches, build trust through partnership and continuously raise the bar for what great marketing can achieve.

What success looks like

Success means becoming the strategic force behind a new era of adult marketing at the LEGO Group. Within your first year, you'll establish a compelling vision for how we engage adult audiences and begin reshaping Communications and Go-to-Market thinking and execution across the business. Looking ahead, you'll help embed new approaches to marketing, support strategic portfolio expansion and work closely with Markets, Channels and senior leadership to drive sustained growth and stronger business performance.

Subject to IPE evluation result by Global Rewards.

• Evaluated based on business size, complexity, team size and etc.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

• Children are our role models.
• Their curiosity, creativity and imagination inspire everything we do.
• We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

• The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
• Thank you for sharing our global commitment to Children's Rights.
• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.