Senior Director, Brand Governance & Creative Systems

About the role

As Senior Director, Brand Governance & Creative Systems reporting to the AVP, Creative & Brand Design, you'll play a critical role in protecting, scaling, and operationalizing Nasdaq's brand across teams, channels, and regions.

About the role

As Senior Director, Brand Governance & Creative Systems reporting to the AVP, Creative & Brand Design, you'll play a critical role in protecting, scaling, and operationalizing Nasdaq's brand across teams, channels, and regions. You'll lead the brand and design governance frameworks, creative standards, and systems that enable consistent, high-quality brand expression - while driving responsible adoption of AI and emerging creative technologies.

You'll thrive in this position if you're a strategic, systems-oriented leader who brings deep expertise in brand and design, strong operational instincts, and a passion for enabling teams to create with confidence and consistency.

Key Responsibilities

• Lead the development and evolution of enterprise brand standards, governance frameworks, and creative operating models - including review, approval, escalation, and exception workflows that balance creative flexibility with consistency.
• Define and uphold creative and design standards across visual identity, typography, imagery, motion, digital experiences, templates, and other brand applications, ensuring accessible and inclusive design across all workflows.
• Lead the enterprise strategy for responsible AI adoption and creative technology governance, establishing policies, standards, approved workflows, and oversight frameworks for generative AI and AI-assisted creative work.
• Govern the enterprise creative technology ecosystem - including platforms such as Adobe Creative Cloud, Adobe Express, Canva, and Figma - evaluating new tools based on creative value, brand impact, risk, and scalability.
• Build scalable systems for enterprise templates, design systems, asset lifecycle management, metadata, taxonomy, and distribution of approved creative resources across the organization.
• Lead enterprise education and change-management programs for brand standards, AI, and creative technologies, establishing KPIs to measure brand compliance, tool adoption, and operational effectiveness.
• Lead brand governance for M&A integration, naming, product taxonomy, sub-brand architecture, partnerships, and third-party brand usage.

Required Qualifications

• Bachelor's degree in Design, Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 10+ years of experience in brand, design, creative operations, or brand governance, with 5+ years leading teams, programs, or enterprise-scale initiatives.
• Deep understanding of brand identity, visual design systems, and contemporary creative best practices, with demonstrated experience developing governance frameworks and approval models.
• Experience evaluating, implementing, or governing enterprise creative technologies and AI-enabled workflows, including strong knowledge of generative AI opportunities and associated risks.
• Strong project, program, and stakeholder management skills with experience operating in complex, globally matrixed organizations.
• Excellent communication and presentation skills with a track record of driving organizational change and adoption across diverse audiences.

Preferred Qualifications

• Experience within financial services, technology, B2B, or regulated industries.
• Knowledge of intellectual property, trademark, rights management, and brand protection practices.
• Experience with enterprise creative technology ecosystems, DAM platforms, workflow automation, AI governance policies, and content operations.

Come as You Are

We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.

What We Offer

We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.

The base pay range for this role is $129,000 - $239,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq's programs and rewards are intended to allow our employees to

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page.