Senior Director, Demand Generation

Job Summary

We are seeking a Senior Director of Demand Generation to lead the strategy, execution, and performance of our demand engine. This role owns pipeline creation across digital, integrated campaigns and account based programs and is responsible for building a high-performing demand generation system that supports global pipeline generation.

You will be a hands-on leader who actively builds, executes, and optimizes programs across the funnel while advancing how we leverage AI as an integrated system to improve targeting, engagement, and conversion.

What you'll do

• End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs.
• Pipeline creation and acceleration aligned to revenue targets.
• Campaign planning and execution across personas, segments, and buying stages.
• Budget allocation, channel mix optimization, and performance management.
• Funnel performance improvements across volume, conversion rates, and pipeline velocity.
• Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up.
• Contribution to global pipegen efforts across regions, segments, and go-to-market priorities.

Core Responsibilities

• Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue.
• Own digital channel performance and campaign orchestration.
• Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths.
• Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns.
• Establish clear reporting on pipeline contribution, ROI, and channel performance.
• Manage and develop a high-performing demand generation team.

AI as a Demand Generation System

• Advance our use of AI as a connected system within demand generation, moving beyond individual use cases to more integrated, scalable workflows and agents.
• Build and optimize AI-driven processes across campaign execution, personalization, lead management, and sales handoff.
• Partner with RevOps and Marketing Ops to deepen AI integration into core GTM systems such as scoring, routing, enrichment, and forecasting.
• Identify opportunities to increase efficiency, testing velocity, and conversion through AI-enabled workflows.
• Ensure AI systems are measurable, repeatable, and tied to pipeline performance and business outcomes.
• Contribute hands-on to evolving how AI is applied across the demand generation function.

What you'll bring

• 8-12+ years in B2B SaaS demand generation or growth marketing, with leadership experience.
• Proven success driving pipeline through digital, integrated, and multi-channel programs.
• Strong understanding of funnel dynamics, conversion optimization, and performance analytics.
• Experience managing budgets and optimizing for ROI across multiple programs.
• Deep experience partnering with Sales and RevOps in a pipeline-driven organization.

AI & Technical Experience

• Experience working with AI-driven marketing workflows, systems, or automations in a production environment.
• Ability to think in systems, including inputs, workflows, outputs, and feedback loops.
• Familiarity with CRM, marketing automation, and data systems such as Salesforce, HubSpot.
• Comfort evaluating and operationalizing new approaches that improve performance.

Leadership Profile

• Strategic and execution-oriented, with a strong operator mindset.
• Data-driven and focused on measurable business outcomes.
• Builder mentality with a focus on scalability and efficiency.
• Strong cross-functional collaborator and communicator.
• Comfortable operating in an environment that is continuously evolving and improving.

How we support you

At Drata, our people are our strongest advantage-and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together-because your contributions don’t just support our progress; they help drive our collective success.
• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
• Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

Pay and benefits

The expected base salary range for this role is between $180,000 - $276,000 and is listed to provide transparency. Actual base pay will vary based on multiple factors - market location, job-related knowledge, skills, experience, and overall alignment to the role.

Candidates shouldn't expect automatic placement at any particular point within the range. Offer amounts are determined by the qualifications each candidate brings to the position. Total compensation may also include equity designed to provide meaningful ownership in the company, as well as health and wellbeing benefits.