Senior Director Gaming - Measurement and Insights

About the role

Deliver revenue via ROI measurement and exceptional, industry-leading insights designed to shape the future of the gaming advertising industry. Define and execute a unified measurement and insights strategy across sales, marketing, and product stakeholders.

Engage with clients at a senior level across a variety of measurement topics ranging from Media Mix Marketing (MMM) to Multi-touch Attibution (MTA), to shape and defend gaming investments. Champion customer measurement needs with gaming studios and platforms, in addition to advertising product teams by translating measurement outcomes into product recommendations.

Manage and develop a growing team of researchers and analytics professionals. Ensure smooth operational rigor and SLAs with stakeholders and internal customers ranging from sales to marketing. Act as an industry thought leader on the basis of measurement, particularly as it pertains to gaming audiences.

Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 8+ years experience in data science, research, marketing or business-related roles OR Master's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 6+ years experience in data science, research, marketing or business-related roles OR Doctoral Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 5+ years experience in data science, research, marketing or business-related roles.

Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 15+ years experience in data science, research, marketing or business-related roles OR Master's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 12+ years experience in data science, research, marketing or business-related roles OR Doctorate in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 8+ years experience in data science, research, marketing or business-related roles.

OR equivalent experience. 10+ years' experience leading measurement, research, and/or insights teams in digital advertising Track record of full funnel measurement knowledge, from brand to performance outcomes, in addition to emerging frontiers of measurement (attention, AI, etc.).

Measurement ecosystem experience - deep knowledge of industry measurement trends, third party tools, and common methodologies (experimentation, causal inference, econometric modeling, etc.). Proficient primary and secondary research skills, ranging from survey design to rigorous implementation of 3rd party data. History of building high-performing teams and working across highly matrixed organizations.

Experience as a collaborator who seeks solutions for broader organizational benefit while driving toward own goals. Experience partnering across Sales, Marketing, Product, and Engineering to align strategies and deliver measurable results. Experience in gaming and/or CTV ecosystems.