Senior Director, Product Management

About the role

Yext (NYSE: YEXT) is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery - across AI and traditional search.

Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale.

For more information, visit yext.com.

In modern MarTech, enterprises are drowning in fragmented channel tools. A multi-location brand (with 500 or 5,000 locations) buys one vendor for reviews, another for SMS, a third for local social, and another for email. The result? A disjointed brand voice, operational gridlock, and marketing teams manually swivel-chairing between dashboards.

Our Consumer Experience (CX) Portfolio encompasses Reviews, Social, Email, SMS, Campaigns, and Compliance/Supervision.

Our thesis for the Consumer Experience portfolio is: A brand's verified facts (its Knowledge Graph) and its marketing messages must orchestrate across every consumer touchpoint as a single, coordinated motion with customer feedback closing the loop.

We are looking for a Sr. Director of Product Management to take six distinct channel products and forge them into a unified, AI-orchestrated execution engine.

What You'll Do

You will own the product strategy, execution, and commercial growth for the entire Consumer Experience surface area.

• Orchestrate the Unified Campaigns Engine: Transform Yext from a vendor selling siloed channel products into an indispensable platform where a campaign moment (a new location, a review trend, a local event) becomes coordinated execution across Email, SMS, Social, and Reviews. Build the "Campaigns" layer that makes that happen, powered by shared compliance rules and a single audience infrastructure.
• Close the Consumer Feedback Loop: Pioneer the data loop where inbound consumer signals (reviews, survey responses, social replies) are converted into structured Knowledge Graph data that immediately sharpens and adapts outbound messaging.
• Drive Commercial Expansion: Your success will be measured by transforming channel point-solutions into a cohesive platform that drives cross-sell and continues to lift Net Revenue Retention.
• Lead and Coach: Lead an existing team of Product Managers and grow the bench. Make AI-native work the default: PMs prototype and validate with working models, without waiting on a designer.

How You Will Operate

The Leadership Profile

This is not a role for a consensus-seeker or a passive roadmap administrator. We are screening for three distinct leadership attributes:

• Visionary Product Architecture

Additional information

You don't wait for executives or enterprise customers to hand you a feature list. You look at market chaos, synthesize customer pain, and identify the non-obvious architecture that solves the root problem. You can establish and execute on a vision for your portfolio that stays aligned to the company and product direction. You know when to fund shared infrastructure before the products that need it exist.

• Radical Agency

You do not wait for permission to fix broken workflows, sunset dead features, or make the call when teams disagree. You operate like the GM of your portfolio: naming the constraint, deciding, and owning the outcome.

• High-Conviction Opinions

You bring a clear point of view on where enterprise software and customer engagement are heading. You hold that view before the data exists. You change your mind for evidence, not seniority. When you lose an argument, you commit, say what you still disagree with, and bring it back when the facts change.

• Prioritization: You have the discipline to evaluate one-off feature requests critically, always protecting long-term platform scalability and cohesive user experience over short-term wins.
• Collaborative Rigor: You partner deeply with technical and commercial leadership to debate architecture and strategy. You hold strong convictions and update them when the evidence changes: new data, technical constraints, or shifting market realities.

What You Have

• Proven B2B SaaS Product Leader: You have managed and scaled multi-product B2B portfolios, ideally in MarTech, CRM, Customer Engagement, or Enterprise Data platforms.
• Systems Thinker: You understand relational data, APIs, and modern AI/LLM retrieval layers. You can design products that scale
• AI Product Judgment: You've shipped AI features into real workflows and designed for when they're wrong. You know what the model should not do.
• Player-Coach & Talent Magnet: You have managed PMs, elevated their craft, and instilled an obsession with speed, customer discovery, and rapid prototyping.
• Commercial Acumen: You understand packaging, pricing dynamics, and unit economics. You view product adoption through the lens of enterprise retention and expansion.

#LI-PV1

Pay and benefits

Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee's job performance (results and impact) over time.

Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time.

In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for variable pay programs based on performance relative to goals and targets.

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