Senior Director, Social and Influencer

About the role

LA28 does not provide relocation assistance for any positions. If you are based outside the Los Angeles area, we still welcome your application - we value talent from all geographic backgrounds and want to hear from you if you are able to work on-site in LA.

Role Purpose

Lead the social and influencer programs that connect LA28 with fans across Los Angeles and around the world. You will turn the influencer, athlete and cultural ambassador framework into active creator rosters, architect the Games-time Digital Command Center, and direct real-time social operations across the Olympic and Paralympic Games. Reporting to the Vice President, Digital Engagement and Marketing, you will integrate partners and rights holders, protect intellectual property, and use performance analytics to drive fan engagement, audience growth and conversion.

Key Responsibilities

• Operationalize the influencer, athlete and cultural ambassador framework, directing talent agencies and creator networks to deliver measurable campaigns.
• Architect and lead the Games-time Digital Command Center, including playbooks, escalation matrices and crisis response protocols tested at test events.
• Execute social strategies for key milestones, leading real-time social listening and escalation with Corporate Communications and Legal.
• Integrate partners and rights holders into creator activations while enforcing LA28, IOC, IPC and USOPC intellectual property guidelines.
• Define real-time dashboard metrics with Fan Data, MarTech and IOC Insights teams, adapting content and creator deployments during live events.

Required Competencies

• 12+ years of progressive leadership in social media marketing, influencer marketing, digital content or agency leadership, ideally within sports, entertainment or major live events.
• Proven track record building high-impact influencer and creator programs from strategy to execution, ideally for top-tier global consumer brands.
• Deep technical and creative expertise across major social platforms, emerging tools and audience measurement tools that inform real-time content decisions.
• Strong cross-functional leadership and agency management, navigating complex stakeholder matrices including the IOC, IPC and commercial partners.
• Bachelor's degree in marketing, communications, digital media or a related field; or 10 years of equivalent experience in social media and influencer marketing leadership.

Valued Experience

• Influencer and talent management experience.
• Experience leading social coverage of global sporting events.
• Experience managing creator content rights and onboarding workflows.
• Experience building social command centers or rapid-response publishing teams.
• Familiarity with Olympic and Paralympic broadcast rights guidelines.

What We Offer

• Lead social storytelling for the Olympic and Paralympic Games, reaching fans worldwide.
• Collaborate with athletes, creators, partners and rights holders on campaigns of global scale.
• Shape a Games-time Digital Command Center from the ground up with talented teammates.
• Leave a digital legacy that inspires new audiences to embrace Olympic and Paralympic sport.

What This Role Means for the Games

Social media is where many fans will first experience the LA28 Games. Your leadership turns athletes, creators and partners into authentic, real-time storytelling that grows global audiences, protects the Olympic and Paralympic brands, and reflects excellence, inclusion and co-creation at every moment.

Physical Requirements & Working Conditions

• Available to work onsite in our Downtown Los Angeles-based office.
• The majority of work will be conducted in an office setting, requiring extended periods of time using computers, phones, and other office equipment.
• The LA28 office is an open floorplan working environment; employees must be able to work efficiently in an open cubicle environment.
• Hours of work may vary, including evenings, weekends, and holidays, especially during peak event periods.
• Perform other duties as required; the role will evolve over time and may include operational responsibilities during the Olympic and Paralympic Games.

Compensation

The annual base salary range for this position is $145,000 - $210,000. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28's operational business needs and applicable law.