Senior Director / VP, Finance & Analytics

What You'll Do

• Develop and execute the company’s overall financial strategy to support growth and long-term business objectives.
• Lead all financial planning and analysis (FP&A), including forecasting, budgeting, and scenario modeling.
• Partner with leadership to evaluate key initiatives, measure ROI, and drive performance improvements across channels.
• Manage cash flow, capital planning, and working capital to ensure financial stability and scalability.
• Prepare and present board materials, investor updates, and executive reports that translate complex financials into clear, strategic insights.
• Serve as a key thought partner to the CEO and leadership team on business strategy and financial decision-making.
• Partner with the SVP, Controller, to oversee accounting and compliance functions in collaboration with internal and external accounting partners.
• Partner cross-functionally to align budgets with strategic initiatives and operational plans.
• Lead the company’s data and analytics function, build out reporting infrastructure, and ensure access to timely, reliable business insights.
• Define and track key company-wide KPIs — including customer acquisition, retention, LTV/CAC, and margin performance.
• Translate complex data into actionable recommendations that inform strategy and enhance decision-making across teams.
• Foster a culture of data-driven thinking across the organization.
• Build and mentor a high-performing team across finance and analytics.
• Collaborate cross-functionally and communicate financial insights clearly and accessibly.

What You Have

• 8–12 years of progressive finance experience, preferably within DTC, e-commerce, retail, or consumer products.
• Proven experience leading FP&A, accounting, and business analytics functions.
• Strong understanding of DTC financial metrics, including customer acquisition, retention, LTV/CAC, contribution margin, and profitability.
• Experience developing board presentations, executive reporting, and investor materials.
• Exceptional financial modeling, forecasting, and analytical skills.
• Demonstrated ability to influence executive decision-making through thoughtful financial analysis and strategic partnership.
• Hands-on leader who thrives in a fast-paced, high-growth environment.
• Strong communication skills with the ability to present complex financial concepts to both financial and non-financial audiences.
• CPA and/or MBA preferred, but not required.

Pay and benefits

The base salary range for this full-time position is $175,000-$225,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.