Senior Growth & Lifecycle Marketing Lead

The Role

We’re looking for a strategic, hands-on marketer who owns the full lifecycle of how we market our workforce - from first touch to long-term retention. You’ll lead lifecycle marketing and email, bring a strong intuition for user experience and design, and have the range to collaborate closely with product marketing as we grow.

This is a role for someone who thinks in journeys, not blasts. You understand that a great email is also a great UX decision, and you bring both the strategic vision and the executional rigor to make it happen.

What You’ll Own

• Experimentation & productizing playbooks: Spearhead experiments to further develop and uplevel our marketing platform. Productize and scale tools and playbooks that can be used by all members of the marketing team.
• Lifecycle marketing strategy: Own the end-to-end lifecycle marketing program for our contributor workforce - from onboarding and activation through engagement and re-engagement. Define the strategy, build the infrastructure, and continuously optimize based on data.
• Performance marketing: Run experiments across creative, branding, value props, and copy for all worker profiles on several paid channels in order to build best practices that other marketers on the team can readily adopt.
• Email marketing: Lead the design, copywriting, segmentation, and performance analysis of all email programs. Own deliverability, A/B testing, and a relentless cadence of iteration.
• UX-informed communication design: Apply your UX/UI sensibility to craft communications that feel intuitive and delightful - not just functional. Partner with design and product to ensure messaging consistency across in-app and out-of-app touchpoints.
• Reactivation: Build and own the strategy to re-engage lapsed contributors, from diagnosis and segmentation through execution and iteration.
• Product marketing collaboration: Partner with the broader marketing and product teams on positioning, messaging, and go-to-market for new platform features and contributor segments. You’ll dip into product marketing work where there’s leverage.
• Cross-functional collaboration: Work closely with product, ops, and growth to align on initiatives, inform the roadmap, and ensure that lifecycle touchpoints reflect what’s happening across the platform.

What We’re Looking for

Required

• Data and analytical fluency: You pull your own numbers, build models when you need to, and communicate findings clearly to any audience. This is a hard requirement.
• Lifecycle marketing expertise: You’ve owned lifecycle programs end-to-end - onboarding, engagement, retention, reactivation - and have strong opinions about what makes them work.
• Email marketing mastery: Deep hands-on experience with ESP platforms, segmentation, deliverability, A/B testing, and performance analysis. You’ve built programs from scratch and scaled them.
• UX/UI background or strong design sensibility: You’ve worked in or alongside UX/UI - whether as a designer, a marketer who codes and mocks up templates, or someone who just can’t send a bad-looking email. You think about user experience when you write a subject line.
• Exceptional writing: Your copy is clear, concise, and audience-aware. You write emails people open and CTAs people click.
• Product marketing range: You’re comfortable contributing to positioning and messaging work, writing for new feature launches, and collaborating with product teams on go-to-market.
• Comfort with ambiguity: You don’t wait for a perfect brief. You scope the problem, form a hypothesis, and get moving. You update as you learn.
• Ownership mentality: You track your work, manage your deadlines, and close the loop without being asked.
• Senior-level experience: You’ve owned something meaningful end-to-end before. You know what “good” looks like because you’ve built it.

Nice to Have

• Hands-on HTML/CSS experience for email template building
• AI / LLM industry familiarity - how models are built, evaluated, and improved
• Two-sided marketplace or platform experience
• Familiarity with Figma and Iterable