Senior Intelligence Analyst

About the role

The Senior Consumer Insights Analyst, known as the Senior Intelligence Analyst within BarkleyOKRP, is responsible for helping execute consumer research for current clients and prospects, synthesizing research results, and making recommendations that ultimately impact strategic business decisions.

In this role you will partner with key members of the BarkleyOKRP Strategy and Intelligence teams and support primary and secondary consumer research efforts, data analysis, data mining, data visualization, brand performance tracking and measurement, and other quantitative research initiatives that deliver results against the client's specific business and marketing related goals and objectives.

To be successful, you need to be passionate and excited about consumer research and data and curious about new techniques and methodologies for generating insights. Agency work is fast paced and collaborative, so you'll also need to be a fast learner, pay attention to detail, manage your time effectively, and communicate effectively with a wide range of colleagues, collaborators, and clients.

Responsibilities

• Work with clients and brand strategists to design and execute research that answers critical business questions and helps them grow the business.
• Lead the preparation of summaries and reports of findings from consumer analyses and share with internal teams and clients.
• Highlight critical insights from research and help translate findings into strategy and concrete actions.
• Lead the creation, programming and launch of surveys designed to gather consumer information that drives client strategy. Examples include consumer segmentation, new brand or product concept screens, and brand health trackers.
• Clean, reorganize, and recode data to prepare it for analysis.
• Analyze data using a variety of univariate and multivariate statistical techniques to uncover insights that help inform strategic decision-making.
• Lead the preparation of crosstab reports that help summarize survey data.
• Synthesize and summarize data from secondary sources to inform survey content or to make decisions in lieu of primary research (e.g., Census data, Mintel, Gartner/Iconoculture, Euromonitor, etc.)
• Serve as a key partner with internal and client-side brand leaders and marketing teams.
• Mentor junior team members on research best practices and methodology.

Qualifications

• BS/BA in Marketing, Market Research, Data Analytics, Statistics, Psychology, Sociology or related degree.
• 4+ years of experience in a marketing, consumer insights/research or professional consulting role, prefer experience in the consumer packaged goods, restaurant, retail, travel, finance or healthcare industry.
• Ability to navigate, utilize and analyze raw data files using analysis software such as SPSS or R
• Ability to deliver actionable business recommendations, influencing decisions and driving results.
• Ability to work with third party suppliers ensuring they are aligned to our deliverables and are driving impactful outcomes.
• Strong oral and written communication skills, especially the ability to explain difficult concepts and opportunities in simple, applicable business terms.
• Experience with data mining, segmentation, or predictive modeling using large, research or marketing databases.
• Ability to use software to develop crosstabs from raw data files (e.g., Q, MarketSight, Wincross, etc.)
• Experience with bringing data visualization and information design for more efficient analysis and interpretation.
• Experience with survey design and programming (e.g., Alchemer/SurveyGizmo, Sawtooth, Qualtrics, Decipher/Forsta, SurveyMonkey, etc.)
• Strong analytic thought process and ability to interpret findings.
• Excellent attention to detail.
• Ability to use all MS office software with proficiency and advanced skills in Excel.

BarkleyOKRP's Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.