Senior Lifecycle Marketing Manager
- Location
- Lexington, KY · On-site
- Job type
- Full-time
- Level
- Lead / Staff
- Education
- Bachelor's degree
- Listed
- 17 days ago
Skills & highlights for this role
- Lifecycle program design and execution
- Email and CRM channel management
- Audience segmentation
- Campaign testing and optimization
- Performance analysis
Also useful
- Performance marketing collaboration
- Customer success partnership
- Marketing automation platforms
About the role
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
The Senior Lifecycle Marketing Manager is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention across Xometry. This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey.
As part of the broader engagement team, this role collaborates closely with product, content, sales, customer success, and analytics to ensure communications are personalized, value-driven, and aligned to business and platform goals.
How You'll Contribute
- Lifecycle Strategy & Execution
- Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
- Create and manage triggered campaigns based on behavioral data and customer segmentation
- Partner with product and customer success to identify key journey moments and engagement gaps
- Own campaign planning, testing, and optimization from concept through analysis
- Email & CRM Channel Ownership
- Manage Xometry's email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team
- Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
- Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
- Collaborate with content, design, and ops teams to ensure high-quality execution
- Performance & Insights
- Define KPIs and own reporting for lifecycle and retention programs (e.g., open rates, CTR, conversion, repeat order rate, churn reduction, active buyers)
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
- Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes
- Translate insights into recommendations to inform product roadmap and customer-facing messaging
- Cross-Functional Collaboration
- Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding and continuous education
- Partner with Content & Engagement Marketing to ensure message alignment and cohesive campaign sequencing
- Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing
- Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers
What You'll Bring to Xometry
- 6+ years of experience in lifecycle, CRM, or retention marketing roles-preferably in B2B, SaaS, or marketplace environments
- Hands-on experience with marketing automation and CRM platforms-HubSpot and Salesforce experience preferred
- Experience implementing and optimizing marketing strategies using AI-powered tools.
- Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
- Skilled in analyzing campaign performance and iterating on messaging and delivery
- Proficiency in Google suite of software (Sheets, Slides, etc)
- Comfortable collaborating across product, sales, content, and technical teams
- Bachelor's degree in marketing, business, or related field; advance degree preferred
Pay and benefits
The estimated base salary range for new hires into this role is $000,000-000,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.
#LI-Hybrid
Equal opportunity and legal notices
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
From Xometry's careers page, first listed on Rolev.ai on October 23, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
Where is the Senior Lifecycle Marketing Manager job at Xometry located?
This Senior Lifecycle Marketing Manager position at Xometry is located in Lexington, KY (On-site). Always check Xometry's application page for specific state eligibility or relocation policies.
What qualifications are required for Senior Lifecycle Marketing Manager at Xometry?
For the Senior Lifecycle Marketing Manager role, Xometry highlights a bachelor's degree; experience with Lifecycle program design and execution, Email and CRM channel management, Audience segmentation, Campaign testing and optimization, Performance analysis. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Senior Lifecycle Marketing Manager position at Xometry?
This listing links directly to Xometry's Greenhouse application page. You can apply directly on Xometry's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.