Senior Manager, Content & Thought Leadership

About the role

Stord is building out its Content and Communications function, and we're looking for a Senior Manager of Content & Thought Leadership to shape how Stord leads the conversation in commerce.

As agentic commerce changes how products are discovered, bought, and fulfilled, we want to build real authority on physical intelligence: the layer that connects digital intent to physical outcomes. You'll be the editorial mind behind that effort and a senior partner to the Head of Content & Comms across PR, content, and social.

This isn't a conversion-content role, though you'll care about conversion. We're looking for someone who can build a more dynamic, point-of-view-driven home for Stord's ideas and make sure that work performs. You'll report directly to the Director of Content & Comms and work closely with our social lead, the Brand team, marketing, sales, and internal subject matter experts.

What you'll do

Thought leadership & editorial strategy

• Develop and defend Stord's point of view on agentic commerce, physical intelligence, fulfillment, supply chain, and omnichannel strategy.
• Spot emerging conversations where Stord has a credible, differentiated perspective, and decide when to lead, join, or stay out.
• Own the editorial calendar from planning to publication: bylines, executive content, contributed articles, long-form, and owned-channel programming.
• Interview executives and subject matter experts and turn deep operational knowledge into writing that's clear without being oversimplified.
• Reimagine the home for Stord's content (format, structure, cadence, and experience) so it reads as a destination rather than a blog archive.

Editorial leadership across Comms

• Act as the editorial #2 to the Director of Content & Comms, setting the narrative and quality bar across content, PR, and social.
• Shape how Stord's stories show up in earned media: pitch angles, contributed content, and executive visibility.
• Partner with the social lead on content production and distribution for key assets, and with the Brand team to keep voice and storytelling consistent.

Content production & enablement

• Write and edit across formats: essays, case studies, web copy, email, sales collateral, and executive materials.
• Partner with demand gen, product marketing, and sales to keep content tied to campaigns and pipeline goals.
• Help shape decks and presentations for marketing, sales, and executive audiences.

Distribution, discoverability & performance

• Build content for both people and machines: AEO/SEO, answer-engine visibility, and clear conversion paths.
• Track content performance and use it to sharpen editorial priorities over time, knowing which metrics matter and which don't.
• Coordinate publication across owned channels and manage relationships with third-party outlets and publication partners.

Team & stakeholder leadership

• Build relationships across sales, product, operations, and the executive team to surface new thought leaders and story opportunities.
• Manage and provide editorial direction to freelancers, contract writers, and agency partners, with the potential to build out a team over time.
• Act as an editorial resource for the broader Brand and Comms teams, reviewing, sharpening, and elevating written work across the function.

What you'll bring

• 8+ years of experience in content, editorial, communications, or brand storytelling, ideally across B2B tech, media, or commerce.
• A distinct editorial voice and the judgment to know when a piece is ready and when it isn't.
• Experience developing a point of view or thought leadership program, not just executing one.
• Comfort across PR, content, and social, with a sense of how stories travel between them.
• Experience with AEO/SEO, lead generation, and content performance metrics, and a clear view of what they do (and don't) tell you.
• Ability to translate complex, technical subject matter into writing that's clear and compelling without oversimplifying.
• A track record of working cross-functionally and building relationships with people who aren't marketers, including executives and technical experts.
• Experience managing an editorial calendar across multiple content types and stakeholders.
• Experience managing freelancers or agency partners; people management experience is a plus.
• A background in journalism, media, or brand creative is a plus. A bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.