Senior Manager, Content

About the role

Fidelity will not provide immigration sponsorship for this position.

About the role

We are seeking a strategic content leader who can help create and position the Tax-Exempt Market organization as a trusted voice in healthcare and higher education. Combining strong editorial judgment with business acumen, this individual will develop content that addresses the critical issues facing institutional leaders while advancing organizational objectives. The Senior Manager will identify emerging industry trends, cultivate compelling points of view, and deliver integrated content strategies that enhance thought leadership, strengthen audience trust, and support growth initiatives.

Reporting to the Director of Content, this role will influence cross-functional stakeholders and ensure content programs are aligned with market opportunities, brand strategy, and measurable business results.

Key Responsibilities

• Develop and execute content strategies that resonate with nonprofit organizations and stakeholders within the Tax-Exempt sector.
• Create high-quality content across various channels, including thought leadership, collateral, digital, paid media, email campaigns, social media, and website content.
• Conduct research to understand the unique challenges, trends, and regulatory aspects of the nonprofit space.
• Tailor messages to address both B2B decision makers and B2C supporters, ensuring clarity, compliance, and impact.
• Collaborate with marketing partners within the team to align content with broader campaign strategies.
• Assist in the development of multi-channel marketing programs that drive engagement and build brand equity.
• Monitor and analyze content performance metrics; use data-driven insights to refine messaging and improve engagement.
• Stay updated on industry trends, regulatory changes, and best practices to continuously enhance content relevance and quality.
• Maintain consistency in voice and messaging that reflects enterprise brand standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 8+ years of proven experience in content creation, preferably with a focus on the nonprofit sector.
• Demonstrated ability to create content for multiple channels with a clear B2B2C perspective.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative thinker with a strategic mindset and the ability to work both independently and collaboratively.
• Demonstrates ownership and accountability by driving projects to completion, taking responsibility for outcomes, and ensuring high-quality results.

Fidelity's Onsite Working Model

• Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles.
• Currently, some roles and locations require 100% onsite presence, while others require less.
• Onsite expectations are likely to evolve as the rollout continues.
• This transition does not apply to fully remote roles.