Senior Manager, Demand Generation

About the role

Why This Role Matters

The Senior Manager, Demand Generation will lead performance marketing across Paid Media and SEO/AEO for Hydrafacial and SkinStylus, with a primary focus on driving qualified device leads and supporting consumer demand. This high-ownership role combines strategy, execution, testing, and optimization to build scalable digital channels that directly contribute to pipeline and business growth.

What You'll Do

• Lead full-funnel paid media strategy and execution across channels including Google, Meta, LinkedIn, Microsoft, and content syndication, with device lead generation as the primary objective.
• Develop and execute SEO, AEO, and GEO strategies that increase brand visibility across traditional and AI-driven search and generate qualified organic traffic.
• Manage digital agency partners across paid media and organic search, including strategy, budget pacing, performance, quality, and KPI accountability.
• Collaborate with Digital Experience, Brand, Creative, and Influencer Marketing to develop conversion-focused landing pages, content, and creative across provider and consumer audiences.
• Partner with Sales Operations and Analytics to optimize lead scoring, lead mapping, attribution, tracking, and reporting across the marketing and CRM technology stack.
• Establish channel benchmarks and analyze campaign, search, pipeline, and full-funnel performance to identify opportunities and deliver actionable recommendations.
• Build and manage a continuous testing and optimization roadmap across creative, content, landing pages, and lead forms, incorporating learnings into future strategies.
• Develop digital strategies that strengthen consumer awareness and engagement while connecting consumer activity to provider demand, pipeline, and account growth.
• Perform other duties as assigned.

What We're Looking for

Required

• 7+ years of experience in digital or performance marketing with demonstrated experience driving B2B or B2B2C growth.
• Proven experience managing paid media strategy, campaigns, budgets, and agency partners across major digital advertising platforms.
• Experience with SEO and emerging AI-driven search strategies, including AEO and/or GEO.
• Experience with lead generation, lead scoring, attribution, and marketing/CRM technology.
• Experience using digital analytics and measurement tools such as GA4, Google Tag Manager, and business intelligence platforms.
• Experience developing and evaluating structured A/B or multivariate tests across digital campaigns, creative, landing pages, or lead forms.
• Strong analytical, project management, and cross-functional communication skills with the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Experience driving pipeline within a complex B2B sales environment, such as capital equipment, medical devices, SaaS, aesthetics, or a related industry.
• Experience with HubSpot, Salesforce CRM, Power BI, or similar marketing, CRM, and reporting platforms.
• Experience managing performance marketing across multiple brands, verticals, or audience segments.

Physical Requirements of the Job

• Primarily office-based role with extended periods of sedentary computer work.
• Ability to communicate and collaborate effectively in virtual and in-person work environments.
• Occasional travel may be required for meetings, events, or other business needs.

We mean it when we say you'll LOVE this role.

Base Pay

$121,000- 143,000/annually + bonus

Perks!

Benefits include: Medical insurance, dental insurance, vision insurance, FSAs, HSAs, accident insurance, pet insurance, company-paid life and AD&D insurance, company-paid long-term and short-term disability insurance, 401(k) with employer match, paid time off (PTO), and paid holidays.

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Hydrafacial's total rewards package for our employees. Other rewards may include annual bonuses, long-term incentives based on level, paid time off, and region-specific benefits. Come grow and GLOW with us!

Hydrafacial does not accept unsolicited assistance or resumes/CVs from third party search firms. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral or CV/resume submitted by a search firm to any employee at our company without a valid written search agreement. If we need additional support, we will be sure to reach out directly to one of our preferred providers. Please no phone calls or emails.