Senior Manager, Digital Growth Marketing

About the role

NOW HIRING: Senior Manager, Digital Growth Marketing

Compensation

$112,148-$136,103 per year

Job Overview

The Senior Manager, Digital Growth Marketing is responsible for developing and executing strategies to drive customer acquisition, engagement, and retention through digital channels. The role will collaborate closely with cross-functional teams and within your own team to optimize campaigns, analyze data, and identify opportunities for growth while supporting the achievement of KPIs set by Marketing and the broader organization.

Roles & Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned.

• Develop and execute digital marketing strategies to drive customer acquisition and revenue growth across various digital channels, including but not limited to website, SEM, SEO, email marketing, and social media.
• Manage and optimize the company website to enhance user experience, increase conversion rates, and drive engagement.
• Support the planning, execution, and optimization of digital campaigns to drive targeted traffic and conversions.
• Collaborate with content to develop engaging and conversion-focused content for digital channels.
• Analyze campaign performance data and key metrics to measure ROI and identify opportunities for optimization.
• Conduct market research and stay updated on industry trends to inform digital marketing strategies.
• Stay informed about the latest developments in digital marketing technology and tools, and implement best practices to enhance campaign performance.
• Develop dashboards and reports to track key performance indicators and communicate insights to stakeholders.
• Other duties as assigned.

Qualification

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
• The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Certificates, Licenses, Registrations: May be required to have a valid driver's license.

Knowledge, Skills, and Abilities

• Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Deep understanding of digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, LinkedIn Ads Manager, SEMRush, and Hubspot.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills, with a passion for innovation and experimentation.

Supervisory Responsibilities

Carries out management responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, planning, assigning, and directing work; performance evaluations; rewarding and disciplining employees; addressing complaints and resolving problems. Ensure employees are properly trained on tasks and safety requirements.

Physical Demands & Work Environment

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to walk and use hands to finger, handle, or feel. The employee is occasionally required to stand.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet.

Benefits

SBM offers comprehensive benefit packages. For information about SBM's benefits, please visit SBM's website at: