Senior Manager/Director, Digital Content

About the role

• Location
• Brookfield Place New York - 225 Liberty Street, 8th Floor
• Brookfield Culture

Brookfield has a unique and dynamic culture. We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader: Entrepreneurial, Collaborative and Disciplined. Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.

Role Overview

Brookfield is seeking a highly creative, strategically-minded and execution-oriented digital marketing professional to help shape and deliver our global owned content presence.

This role sits at the intersection of social media strategy, executive thought leadership, digital storytelling and content production. Working closely with the leader of Owned Strategy, this individual will translate Brookfield's broader owned-channel vision into distinctive social experiences that reinforce the firm's brand, amplify executive voices and engage priority audiences.

The ideal candidate combines the strategic instincts of an experienced agency social media lead with the editorial judgment, speed and hands-on mentality of an exceptional content creator. They are equally comfortable recommending how a channel should evolve, developing an executive's social media presence, identifying a compelling story in a complex business update, and writing and publishing the content themselves.

This is a highly visible, hands-on role for someone who can see the bigger picture while thriving in the details.

Key Responsibilities

Digital Channel Strategy

• Translate the firm's overarching Owned Strategy into platform-specific recommendations, editorial plans and executional priorities across Brookfield's corporate social channels and web presence.
• Help evolve the firm's digital presence through compelling storytelling, innovative formats, differentiated creative and a strong understanding of audience behavior.
• Lead day-to-day editorial planning, content development, publishing and optimization across corporate channels, as well as Brookfield's executive social media program, partnering to support a global network of 40+ senior leaders.
• Ensure content is aligned with business priorities and messaging, brand standards and channel objectives.
• Proactively recommend new ideas, emerging trends, platform capabilities and approaches that can strengthen Brookfield's social presence.

Performance, Optimization & Program Operations

• Use analytics, audience insights and competitive intelligence to identify opportunities to refine content, channel tactics and executive engagement.
• Maintain strong editorial calendars, publishing processes, content governance and approval workflows.
• Help prioritize content opportunities based on audience relevance, brand impact and strategic value.
• Identify ways to improve the efficiency and scalability of a high-volume executive and corporate social program.

Integrated Campaign Collaboration

• Partner with brand, digital marketing, creative, paid media and channel teams to support integrated marketing initiatives.
• Contribute organic social expertise, content concepts and platform-native creative to paid and organic campaign activations.
• Help ensure consistency in messaging and storytelling across organic and paid touchpoints, while adapting creative for each environment.

Qualifications

• 6-9+ years of experience in social media strategy, digital content, corporate communications or integrated marketing, ideally including experience at a creative, digital or communications agency.
• Exceptional writing, editing and storytelling capabilities, with the ability to translate complex topics into accessible and differentiated content.
• Demonstrated experience developing and executing social media strategies for sophisticated corporate brands and/or senior executives.
• Deep expertise in LinkedIn, executive social media and broader corporate social media best practices.
• Comfortable owning projects and execution independently while working within a broader strategic vision.
• Ability to move fluidly between strategic recommendations, creative concepting and hands-on content production.
• Highly organized and capable of managing multiple stakeholders, content streams and competing priorities.
• Strong understanding of content performance, platform analytics and audience engagement.
• Experience collaborating across creative, paid media, corporate communications and marketing teams.
• Experience in financial services, investment management, B2B or another highly-regulated industry preferred.

Salary Range

$145,000 to $175,000

Our compensation structure is comprised of a base salary and a short-term incentive program (cash bonus). Cash compensation tends to vary based on geography to account for local market conditions and is set to be market competitive. Compensation decisions are based on a number of factors including relative experience, overall years of experience, industry experience, education and designations.

Brookfield is committed to maintaining a Positive Work Environment that is safe and respectful; our shared success depends on it. We do not tolerate workplace discrimination, violence or harassment. Applicant information is collected and handled in accordance with our Applicant Privacy Notice.