Senior Manager, Email Marketing and Growth

The Role

We're looking for a strategic, hands-on Senior Manager, Email Marketing and Growth to drive acquisition and engagement across our portfolio of brands. In this role, you'll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations.

You'll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You'll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement.

You'll thrive in this role if you're a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. You're comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results.

Your north star metric? Consultations generated from our contact database.

If you're excited to build impactful email programs that foster meaningful customer relationships and drive real business outcomes, we'd love to hear from you.

This is an in-person role requiring 5 days/week in our NYC office (Gramercy).:

What You'll Do

• Own the end-to-end strategy and execution of email marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
• Analyze cohort and segment performance regularly to uncover trends, understand the "why" behind user behavior, and develop actionable insights that inform strategy
• Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
• Create and manage sophisticated email campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
• Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
• Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms
• Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
• Collaborate closely with the data team to define and build email performance reporting and track key metrics across campaigns
• Lead and grow a high-performing team as both a player and a coach by mentoring team members, championing their work, and rolling up your sleeves to contribute directly when needed
• Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
• Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results
• Forecast marketing outcomes and track progress toward growth and revenue goals
• Explore and implement emerging AI and martech tools to drive efficiency, personalization, and performance across email campaigns and customer journeys

Who You Are

• 6-8+ years of email or lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies
• 2-3 years of experience managing and scaling high-performing teams
• Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
• Proficiency in email marketing automation, including segmentation, triggers, and personalized flows
• Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
• Basic working knowledge of SQL and comfort querying data
• Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
• Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
• Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
• Familiarity with Looker or experience in data transformation is a plus
• A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
• Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist
• Able to translate data into clear insights and actionable marketing strategies

What We Look For

• A passion for cultivating authentic connections
• Individuals who embody a winning attitude
• A mindset fueled by curiosity
• Determination to hustle and overcome challenges
• An infectious enthusiasm and adaptability
• Boundless energy and relentless tenacity