Retail & ConsumerDirect Rippling career site

Senior Manager, Integrated Marketing

Pay: $125,000 – $150,000 per year
Location: New York, NY · On-site
Job type: Full-time
Level: Director
Experience: 7+ years
Listed: 30 days ago

Skills & highlights for this role

integrated marketing strategy
omnichannel campaign planning
cross-functional leadership

Also useful

PR
CRM
wholesale channel management

Stated benefits & perks

Health
Dental
Vision
401k
Paid parental leave

Key Responsibilities

Drive Brand Strategy & Demand Generation

Partner with the VP of Brand Marketing to define and evolve KREWE's brand and marketing strategy
Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue
Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts
Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making
Champion new ideas that strengthen the brand and create meaningful consumer engagement

Lead Brand Campaign Strategy & Execution

Own the development of campaign and product launch strategies across the marketing calendar
Define omnichannel marketing plans that align creative storytelling with business goals
Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels
Partner closely with Creative to shape campaign narratives, messaging frameworks, and go-to-market plans
Continuously raise the quality and strategic rigor of marketing plans across the organization

Build Alignment & Operational Excellence

Serve as the central marketing partner to cross-functional leaders across the business
Build and maintain the marketing calendar, ensuring alignment between product launches, campaigns, and channel priorities
Develop scalable workflows, planning tools, and operating rhythms that improve efficiency and accountability
Lead cross-functional planning and execution, ensuring teams remain aligned and focused on the highest-impact opportunities

Lead & Develop the Team

Manage and mentor members of the Brand Marketing team
Create clarity around priorities, ownership, and performance expectations
Foster a culture of collaboration, accountability, and strategic thinking
Elevate the team's ability to deliver thoughtful, effective marketing that drives both brand and business results

Requirements

7+ years of experience in brand marketing, preferably within fashion, lifestyle, luxury, or consumer brands
Proven success developing integrated marketing strategies and campaigns that drive brand awareness, consumer demand, and business growth
Strong understanding of how brands build cultural relevance through storytelling, partnerships, PR, events, activations, and community
Experience translating business objectives into compelling omnichannel marketing plans across Retail, eCommerce, CRM, Social, PR, and Wholesale
Demonstrated ability to operate at both a strategic and executional level, moving seamlessly from vision and planning to implementation
Strong cross-functional leadership skills with experience partnering closely with Creative, Digital, PR, Product, and Retail teams
Exceptional communication, organizational, and stakeholder management skills
Experience building scalable processes, operating rhythms, and marketing systems that enable teams to perform at a high level
A collaborative leadership style with a passion for mentoring teams and elevating the quality of work around you
Deep curiosity about culture, consumer behavior, and the evolving role of brands in people's lives

Benefits and Perks

Competitive wage
Group health plans: health, vision and dental insurance

Welfare benefits

life, ad&d, supplemental voluntary coverage
FSA Plan & HSA Program
401(K) Investment Options

Adoption Assistance, EAP, Commuter Benefits

Paid Parental Leave
Quarterly Cultural Spend
Ongoing Training and Development, an Educational Allowance
10 paid holidays and Paid Time Off accrual

KREWE employee quarterly frame allowance (of course!)

Salary (for New York only)

Ranges from $125,000 to $150,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion

About Company ---

Why You’ll Love Working at KREWE

You’ll play a key role in shaping a fast-growing brand with a distinct presence in the luxury eyewear space.

You’ll build portfolio-defining work across campaigns, identity, retail, digital, packaging, and experiential design.

You’ll collaborate closely with a multidisciplinary creative team that values craft, originality, and elevated design.

You’ll join a creative culture rooted in bold thinking and guided by the artistic DNA of New Orleans (often touted as “the most European city in America”).

And you’ll grow alongside a brand committed to raising the bar at every touchpoint.

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you we invite you to apply below.

KREWE is looking for a Senior Manager of Integrated Marketing to help define how the brand shows up in the world and drive the strategies that generate awareness, demand, and long-term brand equity. This role sits at the center of the marketing organization, responsible for translating business objectives into integrated brand and marketing strategies that connect with consumers across every touchpoint.

You will partner closely with Creative, PR, Retail, Digital, and Product teams to develop compelling campaigns, identify opportunities to grow cultural relevance, and ensure the brand consistently shows up in impactful and meaningful ways.

Part strategist, part operator, and part business leader, this role requires someone who can move seamlessly between big-picture thinking and execution. You are equally comfortable developing a go-to-market plan, evaluating new opportunities for growth, and building the systems that ensure ideas come to life at a high level.

This is a high-visibility role with real influence on how KREWE evolves visually in the coming years; your work will help refine and elevate the brand’s creative output across every channel. This is an opportunity to play a meaningful role in shaping the future of a fast-growing brand while helping define what the next chapter of KREWE looks like.

At KREWE, we move with intention. We think boldly. We believe design should elevate every touchpoint of the brand. If you’re energized by building the next evolution of a contemporary luxury maison — and you’re driven, curious, and obsessed with great design—you’ll feel right at home.

This role is based in our NYC Headquarters, reporting to the VP of Brand Marketing.

Equal opportunity and legal notices

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

Read the original posting

From KREWE's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.

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Common questions

What is the salary for the Senior Manager, Integrated Marketing role at KREWE?

The Senior Manager, Integrated Marketing posting at KREWE states compensation of $125,000 – $150,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on KREWE's official career site.

Where is the Senior Manager, Integrated Marketing job at KREWE located?

This Senior Manager, Integrated Marketing position at KREWE is located in New York, NY (On-site). Always check KREWE's application page for specific state eligibility or relocation policies.

What qualifications are required for Senior Manager, Integrated Marketing at KREWE?

For the Senior Manager, Integrated Marketing role, KREWE highlights 7+ years of relevant experience; experience with integrated marketing strategy, omnichannel campaign planning, cross-functional leadership. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.

How do I apply for the Senior Manager, Integrated Marketing position at KREWE?

This listing links directly to KREWE's Rippling application page. You can apply directly on KREWE's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Rippling application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.

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