Senior Manager, Marketing Operations

Responsibilities

• Manage and develop Marketing Operations team members, setting clear priorities, coaching performance, and ensuring timely delivery of operational initiatives.
• Manage and optimize the marketing technology stack Hubspot, Salesforce, LeanData, Allgood, ZoomInfo, 6sense, Qualified, Active.ly), using automation and AI capabilities to improve workflows, segmentation, lead scoring, reporting, and data quality.
• Build and scale repeatable AI workflows and automations across your team using approved tools. Coach team members to choose the right tool, refine their prompts, and review outputs for quality. Share successful practices, demonstrate measurable gains, and hold the team accountable for using AI in their work and meeting quality standards.
• Partner with Marketing leadership to implement and maintain consistent definitions and reporting for lead scoring, campaign attribution, funnel efficiency, and conversion benchmarks.
• Improve cross-functional processes and reporting standards across Marketing, Sales, and Customer Support to reduce friction and provide reliable, actionable insights.
• Maintain marketing attribution and reporting frameworks, including multi-touch attribution, campaign ROI analysis, and dashboards that demonstrate marketing contribution to pipeline and revenue.
• Lead marketing automation platform implementations and migrations, including HubSpot, overseeing data migration, CRM integrations, workflow configuration, lead scoring, campaign operations, testing, and user adoption.
• Own HubSpot as the marketing automation platform and keep it in sync with Salesforce. This covers lead scoring, lifecycle stages, forms, nurture programs, and data quality.
• Coordinate implementation and ongoing optimization of the Partner Relationship Manager in Salesforce, including process documentation, stakeholder training, and adoption tracking.
• Partner with Marketing and Sales teams to improve lead management, routing, conversion, and SLAs through process enhancements and workflow automation.
• Manage marketing technology vendors and support platform evaluations, integrations, and data governance; recommend improvements and investments to Revenue Operations leadership.
• Partner with Revenue Operations and Finance to support revenue planning, forecasting, and reporting, ensuring marketing performance data is accurate and useful for decision-making.
• Lead and develop the Marketing Operations team. Decide where AI replaces manual work in lead management, reporting, and campaign operations, and train the team to build, test, and maintain those workflows.
• Own campaign tracking, including UTM standards, campaign hierarchy in Salesforce, lead source capture, and offline conversion events to paid platforms like Google and Meta.
• Support XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting.
• Travel nationally, at least 15% of the time.

Qualifications and Experience

• 7+ years of experience in Marketing Operations, Revenue Operations, or related fields, including 2+ years of people management or team leadership experience.
• Experience coaching team members and coordinating cross-functional work in a B2B environment.
• Hands-on marketing analytics experience, including translating complex data into actionable reporting and recommendations.
• Hands-on experience with LLM tools and APIs, connectors such as MCP, and automation platforms such as Zapier or n8n.
• Hands-on HubSpot administration. Experience migrating from another marketing automation platform is a plus.
• Has built and shipped AI agents or LLM workflows in a go-to-market setting. Be ready to walk us through one: what it replaced and how you measured it.
• Experience supporting XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting.
• Strong working knowledge of Salesforce, marketing attribution tools (such as Marketo Measure), and data orchestration platforms.
• Solid understanding of lead management, funnel performance, and B2B revenue cycles.
• Ability to implement scalable processes and measure their operational and business impact.
• Strong analytical skills, including building dashboards, reports, and performance models.
• Experience coordinating vendor relationships, platform evaluations, and system integrations.
• Effective communication, stakeholder management.
• Eagerness to use AI in your daily work and to bring your team along, backed by hands-on experience, a good sense of what generative AI can and can't do, and the judgment to verify its outputs. A track record of building AI skills in others and making AI part of how a team gets work done.

Preferred

• Experience migrating from another marketing automation platform to HubSpot.
• Experience with Clay or similar AI-powered GTM data enrichment and workflow automation platforms, including evaluating use cases, supporting implementation, and driving adoption.
• Experience with partner or channel programs and a Partner Relationship Manager in Salesforce.

AI Fluency

• Drives AI adoption to improve team quality, speed, and focus, and shares outcomes with partners and leadership, for example through AI-assisted enrichment, list building, automated campaign and funnel reporting using approved tools such as Glean and Claude.

R365 Team Member Benefits & Compensation

• This position has a salary range of $145,000- $175,000.
• The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.
• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives

This role is hybrid, balancing flexibility with the value of in-person collaboration. To support connection, partnership, and team effectiveness, employees are expected to work onsite each Tuesday and Wednesday.

• Internal Employees - R365 is committed to growing talent from within.
• If you see a role that excites you and you meet the qualifications, we encourage you to apply -regardless of your current location or work arrangement.
• Reach out to your People Business Partner if you have questions.

DYN365, Inc d/b/a Restaurant365 is an equal opportunity employer.