Senior Manager, Marketing Operations

Position overview

We are seeking an experienced, hands-on Senior Marketing Operations Manager to run and optimize the technology, workflows and processes that support marketing across our B2B and B2C audiences. The Senior Manager of Marketing Operations will manage the administration, optimization and day-to-day execution of TailorCare's marketing technology stack, working to make sure platforms, data and workflows run smoothly and support the goals set by marketing leadership.

This role supports the following capabilities

• Consumer acquisition, activation and lifecycle engagement
• B2B demand generation and sales enablement
• Omnichannel journey orchestration
• Personalization and AI enablement
• Attribution, reporting and deliverability

This person will work closely with product and engineering, following an established software development lifecycle (SDLC), to scope, prioritize and execute marketing capabilities.

Strategic Impact

Reporting to Marketing leadership, this role plays a hands-on part in improving measurement, maintaining technology investments and supporting personalized, AI-enabled engagement across the buyer and patient journey.

Success in this role will contribute to

• Increased patient enrollment, activation and engagement
• Better visibility into marketing's contribution to pipeline and revenue
• More personalized and coordinated omnichannel experiences
• Reduced reliance on external agencies
• Increased operational efficiency

Key areas of ownership

• Marketing technology administration and optimization
• HubSpot and Customer.io administration and configuration
• Deliverability, consent management and operational compliance
• UTM tagging standards and attribution reporting support across B2B and B2C
• A/B and multivariate testing, including tooling, tracking setup and testing infrastructure
• Omnichannel journey design and lifecycle orchestration support
• Personalization deployment and AI-enabled content capabilities
• Vendor coordination and agency support

Required experience

• 8+ years in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle:
• Acquisition: campaign operations, lead capture
• Activation: onboarding and intake journeys, conversion from prospect to enrolled member
• Retention and re-engagement: lifecycle triggers, next-best action logic, win-back and reactivation programs
• Hands-on expertise with HubSpot, Customer.io or similar platforms
• 3+ years managing a team in a fast-paced startup environment
• Experience supporting AI-enabled marketing capabilities
• Experience in healthcare or regulated industries preferred

Preferred technical experience

• Salesforce integrations
• Segment or CDPs
• Twilio
• GA4
• Looker, Tableau or Power BI
• API integrations
• Data warehouses and event tracking frameworks
• Personalization and experimentation platforms (Claude, Gemini or equivalent), and applying them to campaign production, QA, reporting and measurement

Preferred attributes

• Detail-oriented with strong operational discipline
• Highly collaborative and cross-functional
• Comfortable in high-growth, evolving environments
• Analytical, curious and systems-oriented

What's In It For You

• Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact.
• Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville.
• Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge.
• Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
• Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution.
• Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching.
• Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day.