Senior Manager, Partner Marketing

Job Summary

As the Senior Manager, Partner Marketing, you will play a key role in building Andela's partner marketing program - developing the strategy, programs, and relationships that drive pipeline, revenue, and brand presence through Andela's partner channel. This is a high-impact, high-visibility role for a seasoned partner marketer who thrives on building in ambiguous environments and is energized by the opportunity to shape a channel that is central to Andela's growth strategy.

You will work hand-in-hand with the Director of Partnerships to define and execute a partner channel marketing strategy - including co-marketing programs, joint go-to-market campaigns, partner enablement, and channel events - that accelerates both partner acquisition and partner-sourced revenue. You will serve as the connective tissue between the Partnerships team and the broader marketing organization, bringing Andela's full marketing capabilities to bear in the partner channel context.

This role reports to the Senior Director of Marketing, GTM Strategy, and is based in the US or Canada.

Exceptional Leadership

As an Andelan, you'll serve as a role model for the rest of the company - you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you - if it usually sounds like the below, we want to hear from you.

• Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
• Onedela mentality: You break silos across teams. You put the company and mission first above your team alone.
• Great listener, hungry for feedback: You’re always seeking to improve - our product, our business, yourself. You solicit diverse opinions and deeply listen.
• Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
• Cultivator: You enrich, you push, you make others grow. It comes from the heart, because you care.

Key Responsibilities

Partner Channel Strategy

• Partner with the Director of Partnerships to define and execute Andela's partner channel marketing strategy - including co-marketing frameworks, joint GTM motions, and events.
• Develop a partner marketing playbook that scales across the three ways: to the partner, with the partner, and through the partner.
• Establish the metrics, reporting cadence, and feedback loops needed to measure partner marketing effectiveness and continuously improve program performance.
• Stay current on partner ecosystem trends, competitor partner programs, and emerging best practices in B2B channel marketing.

Co-Marketing Programs & Campaigns

• Design and execute co-marketing campaigns with named partners, including joint demand generation, content collaborations, webinars, digital campaigns, and co-branded events that generate pipeline and drive partner-sourced revenue.
• Program manage the end-to-end co-marketing process, collaborating with marketing peers across growth, content, design, PR, etc.
• Build and manage the partner marketing calendar, ensuring a consistent drumbeat of co-marketing activity across priority partners.
• Manage co-marketing budgets including partner marketing development funds (MDF), ensuring investments are strategically allocated and ROI is tracked and reported.

Partner Enablement

• Develop and maintain a library of partner-facing marketing assets and collateral, including pitch decks, one-pagers, case studies, and campaign toolkits that equip partners to effectively position and sell Andela.
• Create and deliver partner onboarding and enablement materials that help new partners quickly understand Andela's value proposition, target audience, and key differentiators.
• Work with the content and brand teams to ensure all partner-facing materials are on-brand, up-to-date, and aligned to Andela's current messaging and positioning.
• Build scalable systems and processes for partner content distribution and asset management.

Partner Events & Community

• Own the strategy and execution for partner-focused events - including partner summits, co-hosted roundtables, joint conference presence, and virtual events - designed to deepen partner relationships and generate joint pipeline.
• Represent Andela at key industry and partner ecosystem events, building relationships and visibility within the partner community.
• Identify opportunities to build community among Andela's partner network that increase partner engagement, advocacy, and referral activity.

Cross-Functional Partnership

• Serve as the primary marketing liaison to the Partnerships team, collaborating closely with the Director of Partnerships on partner acquisition, activation, and growth objectives.
• Partner with the broader marketing organization - including growth marketing, content, brand, and regional marketing - to bring the full marketing toolkit to bear on partner channel goals.
• Work with Revenue Operations to ensure partner-sourced pipeline is accurately tracked, attributed, and reported across the funnel.
• Provide the GTM and product marketing teams with partner insights, feedback, and intelligence to inform Andela's broader go-to-market strategy.

Reporting & Optimization

• Be accountable to partner marketing KPIs, including partner-sourced pipeline, co-marketing campaign performance, partner engagement, and MDF utilization.
• Work with marketing and revenue operations to build dashboards and reporting frameworks that provide visibility into the health and effectiveness of the partner marketing function.
• Continuously test, learn, and iterate on program approaches, applying data-driven insights to optimize outcomes over time.

Qualifications

Experience

• 7-9 years of B2B marketing experience, with a significant portion focused on partner marketing, channel marketing, or alliance marketing roles, ideally within a high-growth technology company.
• "Demonstrated track record of building and scaling co-marketing programs with technology partners, resellers, or strategic alliances (e.g., Microsoft Azure) from strategy through execution."
• Experience developing and managing partner enablement programs and content, including working in partner portals.
• Hands-on experience managing partner marketing development funds (MDF) and co-marketing budgets, including ROI tracking and reporting.
• Prior experience working closely with a Partnerships or Business Development team to align marketing activity to partner channel revenue goals.
• Experience in a global, remote-first organization with cross-functional collaboration across time zones.

Skills & Capabilities

• Strategic thinker with a builder's mindset - equally comfortable setting the strategy and rolling up your sleeves to execute.
• Strong program and project management skills, with the ability to manage multiple workstreams, stakeholders, and deadlines simultaneously.
• Analytical and data-driven, with the ability to define meaningful metrics, interpret performance data, and translate insights into action.
• Excellent written and verbal communication skills, including the ability to create compelling partner-facing materials and present confidently to senior stakeholders.
• Collaborative and relationship-oriented, with a demonstrated ability to build trusted partnerships with both internal teams and external partners.

Location

• While Andela is a fully remote organization, this role should be based in either the US or Canada.
• Some travel required for partner events, conferences, and internal meetings.

• #LI-REMOTE
• #LI-RDR