Senior Marketing Manager, Lifecycle & Growth

Compensation

The target base pay range for this position is $90K-$120K base plus an annual bonus commensurate with the individual's experience and qualifications.

What You'll Do

Lifecycle Strategy & Retention

• Develop and execute lifecycle strategies across the customer journey, from onboarding and activation through retention and re-engagement.
• Design customer journeys that drive first-fill conversion, repeat prescribing behavior, refill adherence, and long-term loyalty.
• Build segmentation, targeting, and personalization strategies to deliver relevant communications and experiences.
• Identify opportunities to improve customer engagement and reduce churn across prescriber and pet owner audiences.

Growth & Conversion Optimization

• Own key growth metrics, including activation, conversion, repeat behavior, retention, and lifetime value.
• Partner with Product and Customer Care teams to identify and remove friction across the customer journey.
• Develop and execute testing roadmaps focused on improving conversion rates and customer engagement.
• Leverage behavioral insights to optimize lifecycle touchpoints and customer experiences.

Site Merchandising & Promotions

• Lead site merchandising strategies that support customer acquisition, activation, and retention goals.
• Manage promotional planning and execution across digital channels.
• Optimize product visibility, content placement, and customer pathways to improve conversion and engagement.
• Collaborate with Product, Marketing, and Formulary teams to enhance discovery, navigation, and merchandising experiences.

Personalization & Customer Experience

• Partner with Data Automation and Business Intelligence teams to develop personalized customer experiences.
• Leverage customer behavior, transaction data, and engagement signals to inform journey design.
• Ensure a consistent customer experience across website, email, SMS, and other digital touchpoints.

Analytics & Performance Management

• Establish KPIs and performance dashboards across lifecycle and growth initiatives.
• Analyze customer cohorts, retention trends, and lifetime value metrics to identify growth opportunities.
• Present insights and recommendations to senior leadership.
• Continuously evaluate program performance and optimize based on data-driven learnings.

Cross-Functional Collaboration

• Serve as a key connector between Digital Experience, Data Automation, Marketing, Customer Care, and Business Intelligence teams.
• Align stakeholders around shared customer journey objectives and growth priorities.
• Champion a culture of experimentation, customer-centricity, and continuous improvement.

What You've Done

• Bachelor's degree in Marketing or equivalent relevant work experience.
• 7+ years of experience in lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention.
• Proven experience developing customer lifecycle strategies that drive measurable business results.
• Strong understanding of customer journey mapping, segmentation, personalization, and behavioral marketing.
• Cross-functional success managing initiatives involving marketing, product, analytics, and technology teams.
• Experience with Salesforce Marketing Cloud/SFCC (or similar), customer data platforms, and marketing automation tools.
• Experience with A/B testing, experimentation frameworks, and conversion optimization.
• Experience in healthcare, veterinary, pharmacy, subscription, or highly regulated industries preferred.

Who You Are

• Analytical mindset with experience leveraging customer data to drive decision-making.
• Familiar with site merchandising and e-commerce best practices.
• Excellent communication, presentation, and stakeholder management skills.
• Curious, motivated, and solutions-oriented with a hands-on mindset.

What's In It For You

• A comprehensive benefits package that includes health, dental, and flexible spending accounts, and voluntary pet insurance!
• 401(k) retirement plan with a generous company contribution to help you save for the future
• Company Paid Life and disability insurance
• Access to additional voluntary insurance options
• A generous paid time off program that increases every year
• Tuition reimbursement
• Opportunity for growth - We believe in promoting from within and do so through our internal job posting program!

Why We Do What We Do

• At Wedgewood Pharmacy, your work has purpose.
• Every prescription you help prepare, support, or deliver contributes to improving the health and well-being of animals.
• We are passionate about what we do and proud to build a workplace where people feel supported, included, and valued.