Senior Marketing Manager, Strategic Customers (West)

About the role

We are seeking a dynamic Senior Marketing Manager to accelerate growth among our most strategic customers across multiple segments (predominantly IDNs). This field-based role partners directly with Strategic account executives to win and expand enterprise relationships through precision Account-Based Marketing (ABM) and differentiated value programs.

This is a high-visibility role operating at the center of sales, marketing, thought leadership and executive engagement, ideal for a commercially minded leader who thrives in complex healthcare environments and wants to influence enterprise-level growth.

Key Responsibilities

Drive Strategic Account Growth

• Partner with sales leaders to develop and execute targeted ABM strategies for priority IDNs and enterprise-level customers.
• Align engagement plans to complex buying committees and executive stakeholders.
• Activate tailored campaigns in collaboration with digital and product marketing teams.
• Support executive briefings, customer workshops, and national industry events.
• Map customer journeys, pain points, and decision drivers to actual personas, to develop relevant value propositions and targeted account engagement strategies.

Advance Value-Based Partnerships

• Support scalable programs that reinforce our strategic partnership across health systems
• Help articulate and communicate measurable business impact to customer stakeholders.
• Capture insights and successes to strengthen enterprise growth strategies.

Lead Cross-Functional Collaboration

• Serve as a strategic marketing partner and thought partner to sales executives to win despite large, complex deal cycles.
• Collaborate closely with product marketing and digital teams to align messaging and activation.
• Bring field insights back to the organization to sharpen positioning and competitive readiness.
• Measure ABM impact through account engagement, pipeline influence, account progression, executive meetings, and strategic expansion opportunities.

About you

This role is designed for a commercially sharp marketer who wants to operate at the enterprise level, influence major customer decisions, and help shape the future of strategic partnerships in healthcare.

Minimum Qualifications

• Bachelor’s degree in science, business or a related discipline required
• 7+ years of experience in marketing, sales, or customer-facing commercial roles within healthcare.
• Experience working in a B2B environment, partnering directly with large health systems (IDNs) and/or Group Purchasing Organizations (GPOs) to support customer engagement, business development, and growth initiatives.
• Experience supporting enterprise sales processes and mapping complex buyer journeys.
• Exceptional cross-functional collaboration skills and executive presence.
• Ability to work in office a minimum of 4 days a week with 35% travel.

Preferred Qualifiications

• MBA or other relevant advanced degree is preferred
• Experience with marketing automation, intent data, analytics, or ABM (Account Based Marketing) platforms to support campaign execution, and performance measurement.
• Working knowledge of Challenger sales and marketing principles.

What Success Looks Like

• Increased penetration and expansion within strategic enterprise accounts.
• Strong alignment between marketing and sales in complex deal cycles.
• Elevated executive engagement and differentiated customer partnerships.
• Measurable contribution to enterprise growth.

Additional information

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.