Senior Marketing Operations Manager

About the Role

Our Marketing team brings together marketing operations, engineering, data, and AI to make complex go-to-market work easier to manage. We create reliable systems that help marketers work more effectively, move with greater speed, and deliver measurable business results.

As a Senior Marketing Operations Manager, you will lead the campaign operations foundation that supports demand generation while helping shape how AI changes the way our Marketing team works. You will use automation, agents, connected data, and accessible technical solutions to reduce repetitive work, improve execution, and create new capabilities across Marketing.

This is a collaborative, hands-on role for someone who enjoys supporting critical marketing systems, working through evolving business needs, and developing practical solutions. Success will be measured by faster execution, improved pipeline outcomes, higher-quality data, and sustained adoption of the systems you help create.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA five days a week.

What You'll Do

Develop AI-Powered Marketing Systems

• Identify valuable opportunities to apply AI and automation across campaign operations, lifecycle marketing, events, lead management, reporting, and research.
• Design and deploy agents, automations, internal tools, and integrations using platforms such as Gumloop, Claude, Workato, Retool, APIs, and lightweight code.
• Connect workflows with the systems, data, and organizational context they need, including Salesforce, Marketo, data warehouses, and internal knowledge resources.
• Develop successful prototypes into dependable, reusable systems with appropriate controls, documentation, and measurement.
• Assess adoption, output quality, and business impact, then refine or retire solutions based on what you learn.

Lead Marketing Automation and Campaign Infrastructure

• Serve as a collaborative technical and operational partner to marketers running multi-region campaigns.
• Guide and improve lead ingestion, enrichment, routing, lifecycle management, consent, and sales handoff processes.
• Translate campaign requirements into scalable systems and self-service workflows that reduce manual effort.
• Manage and improve Marketo and Salesforce workflows, integrations, field mappings, data quality, and governance.
• Support complex marketing programs, including events, webinars, demos, intent signals, and lifecycle campaigns.

Improve How the Team Operates

• Partner directly with marketers to redesign end-to-end workflows rather than automating isolated tasks.
• Prioritize projects based on revenue impact, time saved, execution speed, risk, and opportunities for reuse.
• Support teammates in using AI and automation tools effectively and becoming more self-sufficient over time.
• Monitor system health, lead flow, and data quality, and coordinate the resolution of issues before they create broader disruption.
• Collaborate with Marketing, Sales, Engineering, Data, Security, Legal, and Privacy to create solutions that are timely, reliable, and responsible.

What You Bring

• Five or more years of experience in Marketing Operations, Revenue Operations, Business Systems, Marketing Technology, or a related field.
• Hands-on experience with Salesforce and a marketing automation platform such as Marketo or HubSpot.
• Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users.
• Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills.
• The ability to understand complex or evolving business needs and translate them into practical, scalable solutions.
• Clear communication and documentation skills for both technical and non-technical audiences.
• A continuous-improvement mindset and an interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient.
• We recognize that qualified candidates may not meet every listed requirement. We encourage you to apply if your experience is closely related and you are excited to grow in the role.

Additional Experience That May Be Helpful

• Experience with tools such as Gumloop, Claude, MCP servers, Workato, Retool, n8n, Zapier, SQL, Python, or TypeScript.
• Experience developing or maintaining reusable prompts, agents, templates, or AI-enabled workflows.

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company.

With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity.

A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range $140,000—$200,000 USD