Senior Marketing Specialist

Responsibilities

AI-Driven & Technical Marketing

• Use AI-powered content tools to draft, edit, and optimize marketing copy, newsletters, and social posts, and establish AI-assisted workflows and quality standards for content production
• Design, implement, and optimize marketing automation workflows, including email nurture sequences, lead scoring, and audience segmentation
• Define marketing KPIs and own performance reporting, using analytics and dashboard tools to turn results into recommendations
• Lead SEO strategy for the website and content, including keyword research, on-page optimization, and performance tracking

Content & Campaign Marketing

• Develop and execute marketing plans and campaigns aligned to AllSci's growth objectives, from concept through measurement
• Shape content strategy, and write, edit, and distribute emails, newsletters, articles, blog posts, and social media content
• Own AllSci's website, social media accounts, and other owned distribution channels
• Build and manage content calendars and campaign timelines across channels, coordinating with product, engineering, and leadership
• Analyze distribution, engagement, and campaign performance, and present insights and recommendations to leadership

Branding & Community Engagement

• Lead outreach to and build partnerships with the academic and scientific publishing community, including researchers, journals, scholarly societies, and industry contacts
• Plan and manage AllSci's presence at academic and industry conferences and events, including budgets and ROI tracking
• Build and maintain relationships with media, influencers, and academic partners
• Manage vendors, freelancers, and agencies, including scoping work and overseeing deliverables

Required Experience & Qualifications

• 4-6 years of marketing, communications, or related experience, ideally within an academic journal, scholarly publishing house, or scientific/research organization
• Demonstrated experience using AI tools (e.g., ChatGPT, AI writing/design assistants) to scale content creation and improve marketing efficiency
• Excellent written and verbal English communication skills, with a proven ability to translate scientific/academic concepts into engaging content
• Hands-on experience managing social media channels and content management systems (CMS)
• Proficiency with marketing automation and analytics platforms (e.g., HubSpot, Mailchimp, Google Analytics)
• Track record of independently planning and running multiple campaigns and projects simultaneously, with strong attention to detail
• Background in scientific publishing, research communication, or academia strongly preferred
• Available to work full time in person at the North Bethesda office