Senior Media Buyer (Meta & TikTok) - DTC

About the role

• Location: Remote, United States
• Commitment: Full-time, 9 AM-5 PM EST
• Engagement: Senior independent contractor

Compensation

Fee negotiated based on experience and engagement model

Works directly with: CEO

The Role

You will own hands-on paid acquisition across Meta and TikTok. This is an operator role: you personally manage advertising accounts, make budget and optimization decisions, and turn creative performance data into clear direction for the Creative Strategy Lead.

This is not a people-management position. You are expected to remain directly involved in campaign execution, optimization and performance analysis.

You will work closely with Creative Strategy. They lead concepts, briefs and the cross-channel creative roadmap. You own account structure, delivery, asset-level analysis and testing execution. Together, you review results and decide what to iterate, scale or stop.

Responsibilities

Paid Media Strategy and Account Ownership

• Develop and execute DTC acquisition strategy, campaign architecture and channel allocation across Meta and TikTok.
• Independently make and own campaign and optimization decisions within approved budgets.

Creative Performance Analysis and Testing

• Analyze performance at the individual creative level: hooks, formats, messages, concepts, fatigue, delivery patterns and conversion outcomes.
• Design and execute rigorous creative tests: isolate variables, document hypotheses and results, identify scalable winners.
• Provide specific, evidence-based recommendations to Creative Strategy.

Budget Management and Profitable Scaling

• Allocate and scale spend with discipline against CAC, ROAS, MER, new-customer acquisition and contribution margin.
• Understand how creative quality affects account efficiency and scaling capacity.

Campaign Execution, Diagnosis and Recovery

• Launch and optimize campaigns, bidding, automation, pacing and experiments.
• Diagnose underperformance, including creative fatigue, offer or landing-page issues, tracking limitations and delivery shifts.
• Develop and execute recovery plans, measure outcomes and apply learnings to future campaigns.

Platform Expertise

• Stay current on meaningful changes in Meta and TikTok advertising systems, including Meta Andromeda and evolving automated campaign and creative-delivery capabilities.
• Evaluate the operational impact of these changes, test useful adaptations and explore additional channels when performance data supports expansion.

Requirements

• Personally managed at least $500K per month in DTC/e-commerce paid media spend, directly making budget allocation and optimization decisions. $1M+ per month under direct control is preferred.
• Proven expertise in creative-performance analysis and testing at scale, including asset-level patterns, creative fatigue, diversification, test design and commercial impact.
• Hands-on Meta and TikTok expertise, including current delivery, attribution, bidding and automation systems.
• Practical understanding of Meta Andromeda and the ability to adapt campaign structure, creative testing and optimization strategies to platform changes.
• Demonstrated ability to maintain acceptable acquisition efficiency while scaling, with strong command of CAC, ROAS, MER and contribution margin.
• Documented examples of performance decline, root-cause diagnosis and recovery, including creative-driven interventions.
• Experience translating paid-media findings into actionable creative recommendations while collaborating with a separate creative-strategy owner.
• Independent DTC commercial judgment and repeatable campaign and testing systems.
• Based in the United States.

How Success Is Measured

• Testing quality and throughput: Clear hypotheses, meaningful variations, documented outcomes and evidence-based decisions to iterate, scale or stop.
• Creative contribution: Identifying winners, detecting fatigue, improving the creative mix and connecting asset-level learning to business results.
• Budget ownership and economics: Disciplined allocation and scaling evaluated through CAC, MER, ROAS and contribution margin in context.
• Performance recovery: Timely root-cause diagnosis, decisive corrective action and measurable results.
• Platform mastery: Informed adoption or rejection of meaningful Meta and TikTok changes.

Why This Role

• Own meaningful DTC media investment across Meta and TikTok, with real responsibility for performance decisions at scale.
• Work directly with the CEO and Creative Strategy, turning creative testing and platform insights into commercially effective acquisition.
• Contribute to the development of a growing consumer brand's marketing function.
• Explore new acquisition channels when the evidence supports expansion.

Hiring Process

• Initial screening with OnHires
• Interview with the CEO
• Practical assessment
• Assessment review with the CEO